Häagen-Dazs Japan often explores flavor reversal in its range of ice creams, and the most recent purple potato variety is one of the most beloved products in the brand's range. The ice cream has a distinctive violet hue from the spuds as well as a sweet and savory taste. The dessert is just as memorable for its obscure use of ingredients as it is for its aesthetic coloring.
The flavor is known as the 'Murasaki Imo' and it features a soft and creamy blend without any chunks. The dessert is sweet with savory undertones -- similar to a red bean ice cream that is popular in many Asian countries. The ice cream is contrasted with a purple potato sauce.