Veg of Lund newly announced patent approval in Sweden for a unique potato ice cream. With this innovation, Veg of Lund aims to challenge conventional notions of ice cream and provide a delectable alternative that showcases the versatility and deliciousness of an everyday crop in a whole new way.
Swedish plant-based foods company Veg of Lund is the parent company of DUG Drinks, which makes alt milk and smoothies with a base of potatoes. The company's potato ice cream combines potatoes, rapeseed oil and a vegetable protein emulsion for a smooth and creamy alternative to dairy.
Although the idea of a potato-based ice cream might seem unconventional, there are several other brands that have produced similar alternative frozen desserts with cauliflower, zucchini, purple yams and other nutritious vegetables.
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Why This Trend Is Growing
- Vegetable-based Desserts
- The trend of using vegetables in desserts for unconventional yet delicious options like potato ice cream is on the rise
- Plant-based Innovation
- Innovative plant-based alternatives like potato-based ice cream offer an opportunity to disrupt the traditionally dairy-based ice cream industry
- Alternative Protein Sources
- Using vegetable protein emulsions in alternative frozen desserts like potato ice cream presents an opportunity to explore and innovate alternative protein sources
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can explore the trend of vegetable-based desserts to offer innovative options on menus and in grocery stores
- Dairy Alternative
- The dairy alternative industry can expand its plant-based offerings with innovative alternatives like veggie-based ice creams
- Agriculture
- The agriculture industry can look at cultivating crops like potatoes and other vegetables for not just food but also as alternative ingredients in the food industry
