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Cultured Creamery

Ice Cream is used as a step towards experiencing global palette

Implications - By leveraging ice cream as an exploratory platform, brands are allowing consumers to experience new cultures via regional flavors, but with the security of the familiar dessert concept. This combination speaks to the consumer desire for experimental foodie experiences, coupled with a refusal to limit their palettes to their own geographic experiences.
Workshop Question - How can your brand combine the security that comes with familiarity, with an experimental product or experience?
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
119,005 Total Clicks
Date Range:
Sep 16 — Jun 18
Trending:
Mild
Consumer Insight Topics:

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