Category
World
Layered Getaways
Trend cluster
Category
Cultured
Creamery
Ice Cream is used as a step towards experiencing global palette.
2.3
Trend score
Trend
What is the Cultured Creamery trend?
Cultured Creamery: By leveraging ice cream as an exploratory platform, brands are allowing consumers to experience new cultures via regional flavors, but with the security of the familiar dessert concept. This combination speaks to the consumer desire for experimental foodie experiences, coupled with a refusal to limit their palettes to their own geographic experiences.
Trend themes
Themes within the Cultured Creamery trend
Three behaviours holding the trend together01
Exploratory Ice Cream
Brands are using ice cream as a platform to offer regional flavors, providing consumers with an opportunity to experience new cultures safely.
02
Savory Flavors
Vegetables and other savory flavors are being incorporated into traditionally sweet desserts, creating unique and memorable taste experiences for consumers.
03
Global Sourcing
Companies are turning to globally sourced ingredients to offer consumers a taste of different regions of the world, appealing to savvy consumers who want to experience the hottest flavors in the food industry.
Industry implications
What the Cultured Creamery trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can leverage exploratory ice cream, savory flavors, and global sourcing trends to offer unique and memorable taste experiences for their customers.
For
Tourism and Travel
Tourism and travel industries can reference the exploratory ice cream trend to attract customers who are looking to experience new cultures safely through food.
For
Retail
Retailers can incorporate global sourcing trends into their products to appeal to the increasing number of savvy customers looking for unique and exotic flavors.
Workshop question
How can your brand combine the security that comes with familiarity, with an experimental product or experience?
Trend signals
Trend signals for Cultured Creamery
Trend score 2.3 out of 10, from popularity 31%, activity 31%, freshness 8%.
Popularity31%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cultured Creamery trend
5 featured examples from Sep 1, 2016 to Jun 2, 2018CategoryLifestyle
Globally Inspired Ice Creams
Albertsons' Signature Reserve Spotlights Globally Sourced Ingredients
The food and beverage industry can incorporate globally sourced ingredients and unique flavors into their products to cater to the demand for new taste experiences.
CategoryLifestyle
Sweet Corn Ice Creams
This Fruit and Vegetable Dessert Blends Sweet Corn and Berries
Incorporating fruit and vegetable ingredients into various food and beverage products.
CategoryLifestyle
Yam-Flavored Dessert Cups
Häagen-Dazs' Newest Flavor is Orange Sweet Potato Ice Cream
The food and beverage industry can adapt to the trend of using regional ingredients and unconventional flavor combinations to offer innovative dessert options.
CategoryLifestyle
Salad-Inspired Gelato Desserts
Eataly Chicago's Gelato Flavor Boasts the Savory Taste of Caprese
The food and beverage industry can utilize the trend of savory gelato and create unique flavor combinations to attract customers.
CategoryLifestyle
Violet Spud Ice Creams
Häagen-Dazs Japan Offers Unusual Flavor With a Purple Potato Frozen Dessert
The food and beverage industry can capitalize on creative ice cream flavors and unique ingredient combinations to attract consumers seeking novel taste experiences.
