There are countless gummy candy products that are shaped and flavored to remind of various kinds of fruits but this is rarely the case when it comes to vegetables. The Kabaya Foods Corporation has taken the initiative to change this by releasing a sweet potato gummy that looks and tastes like a fried Japanese sweet potato.
True to the root vegetable they take inspiration from, the candies boast a yellow interior and a violet-colored exterior that is sprinkled lightly with sugar. Reportedly, the purple sweet potato gummies have an earthy taste that is offset by the sweetness of the sugary coating.
Food and beverage brands in Japan commonly pay tribute to this popular flavor in everything from milkshakes and bottled drinks to ice cream desserts.