Yam Confection

Japanese desserts adopt unexpected flavors inspired by the regional sweet potato

Implications - Drawing inspiration from the Japanese Annou Imo, a luxurious sweet potato known for its delectable taste, beverage and dessert brands from the region are adapting the flavor and aroma of the sought-after spud. Celebrating the local bounty, consumers are enjoying the enticing flavor of this yam in new ways, through unexpected formats including sweets and drinks that demonstrate the innovative flavor reversal of Japanese culture. This emerging ingredient draws out the importance of healthy indulgences influencing modern consumers and the next generation of flavor seekers.
SCORE 5.1
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43,786 Total Clicks
Oct 16 - Oct 17
Just New and Mild
WorldLifestyleFoodRegionalDrinking
Featured Examples
Potato-Inspired Ice Cream Cones - This Ice Cream Cone Looks and Tastes Like a Japanese Sweet Potato
SCORE 5.1
This Year and Warm 763 Clicks Pub: Oct 26, 16
Potato-Inspired Ice Cream Cones
This Ice Cream Cone Looks and Tastes Like a Japanese Sweet Potato
The ‘Annou Imo’ is a premium Japanese sweet potato that’s grown on the island of Tanegashima, which is recognized for its sweet flavor and distinctive appearance of purple-hued... [More]
Roasted Potato Drinks - JR East Train Stations' Vending Machines Dispense Sweet Potato in a Bottle
SCORE 5.2
This Week and Warm 55 Clicks Pub: Oct 12, 17
Roasted Potato Drinks
JR East Train Stations' Vending Machines Dispense Sweet Potato in a Bottle
Japan’s JR East Water Business and House Wellness Foods recently teamed up for an unusual collaboration that will make it possible for commuters to grab roasted sweet potato drinks from... [More]
Yam-Flavored Dessert Cups - Häagen-Dazs' Newest Flavor is Orange Sweet Potato Ice Cream
SCORE 4.4
This Quarter and Average 165 Clicks Pub: Aug 22, 17
Yam-Flavored Dessert Cups
Häagen-Dazs' Newest Flavor is Orange Sweet Potato Ice Cream
For the fall season, Häagen-Dazs is launching an orange sweet potato ice cream for customers in Japan. The all-new ice cream treat spotlights the Annou Imo, a type of potato that is known for its... [More]
Sweet Potato Lattes - This Korean Specialty is Becoming Popular in Other Asian Countries
SCORE 3.8
Recent and Mild 49 Clicks Pub: Oct 16, 17
Sweet Potato Lattes
This Korean Specialty is Becoming Popular in Other Asian Countries
The beverage chain Hollys Coffee from South Korea has branched outside of “typical coffee shop fare” by offering a specialty drink that is highly popular in South Korea, and increasing... [More]
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