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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,592 more

Local Gift-Box

Brands are curating gift boxes with artisanal goods from independent businesses

Trend - Brands are launching specially curated and accessibly priced gift boxes that feature products from small businesses and local artisans. These initiatives are not only effective in satisfying a consumer need but also provide relief for independent businesses, impacted during the ongoing pandemic.

Insight - When making personal purchases or gifting decisions for special occasions, consumers are emphasizing the need to support local economies during the COVID-19 pandemic. As a result, an increasing number of individuals opt-in for artisanal goods from small shops and creatives. In doing so, consumers are able to appeal to their need for unique products while simultaneously feeling good about helping out independent businesses.
Workshop Question - How could your brand accommodate the gifting needs of consumers during a health pandemic?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 30 Examples:
10,157 Total Clicks
Date Range:
Apr 20 — May 20
Trending:
New and Average

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