Brands are curating gift boxes with artisanal goods from independent businesses
Trend - Brands are launching specially curated and accessibly priced gift boxes that feature products from small businesses and local artisans. These initiatives are not only effective in satisfying a consumer need but also provide relief for independent businesses, impacted during the ongoing pandemic.
Insight - When making personal purchases or gifting decisions for special occasions, consumers are emphasizing the need to support local economies during the COVID-19 pandemic. As a result, an increasing number of individuals opt-in for artisanal goods from small shops and creatives. In doing so, consumers are able to appeal to their need for unique products while simultaneously feeling good about helping out independent businesses.
Insight - When making personal purchases or gifting decisions for special occasions, consumers are emphasizing the need to support local economies during the COVID-19 pandemic. As a result, an increasing number of individuals opt-in for artisanal goods from small shops and creatives. In doing so, consumers are able to appeal to their need for unique products while simultaneously feeling good about helping out independent businesses.
Workshop Question - How could your brand accommodate the gifting needs of consumers during a health pandemic?
Trend Themes
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Supporting Local Business — During the pandemic, individuals are opting for artisanal goods and curated gift boxes from small shops and creatives to support independent businesses.
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Curated, Themed Gift Boxes — Brands are launching gift boxes that are thematically tailored to appeal to different personalities and needs, featuring a curation of goods from local businesses and artisans.
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Subscription Gift Boxes — Subscription-based gift boxes aim to help consumers discover quality and unique products made by up-and-coming artisans, shipped directly to their doorstep for maximum convenience.
Industry Implications
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E-commerce — E-commerce businesses can create specialized gift boxes, partnering with small businesses and artisans, to cater to consumer needs while providing relief for independent businesses.
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Tourism & Hospitality — Tourism and hospitality industries can partner with local businesses to create gift boxes themed around different local experiences, offering visitors a unique souvenir while stimulating local economies.
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Consumer Goods — Consumer goods industries can explore opportunities to curate gift boxes that cater to different types of consumers, featuring artisanal and unique products that align with their brand values.
8 Featured, 62 Examples:
83,324 Total Clicks
Date Range:
Apr 20 — Dec 20
Trending:
Warm
Consumer Insight Topics:
