Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sprayable
Screen
Sunscreens come in sprayable forms with fine mists.
2.6
Trend score
Trend
What is the Sprayable Screen trend?
Sprayable Screen: Sunscreen products adapt into more convenient spray formats to offer more convenient, self-care options. The shift comes as consumers seek more simple, less disruptive solutions to their daily routines.
Insight
The consumer insight behind the Sprayable Screen trend
Time crunched consumers looking to take part in preventative self-care routines are seeking out alternative, more convenient formats of products they traditionally consume. Thus, a shift toward sprayable formats offer more accessible, easy to apply solutions for products that can be easily disruptive to their day-to-day routine.
Trend themes
Themes within the Sprayable Screen trend
Three behaviours holding the trend together01
Sprayable Sunscreens
Sunscreen products adapt into more convenient spray formats to offer more convenient, self-care options.
02
Reef-Safe Sun Care
Sun care products are now being formulated with reef-safe ingredients to minimize environmental damage and appeal to socially-conscious consumers.
03
Multi-Benefit Sun Care Formulas
Consumers seek sun care products that offer a variety of benefits, such as protecting against blue light and pollution, while still providing traditional sun protection.
Industry implications
What the Sprayable Screen trend means for industry
Where the trend changes the playbookFor
Cosmetics
Brands can explore the use of sun protection in makeup products, such as setting sprays.
For
Environmental Sustainability
Sunscreen brands can improve their environmental footprint by using reef-safe ingredients and sustainable packaging.
For
Athletic & Outdoor Apparel
Sun care brands can partner with athletic and outdoor apparel companies to create innovative sun protection products that are designed with outdoor activities in mind.
Workshop question
How could your brand enhance its customers' daily routines?
Trend signals
Trend signals for Sprayable Screen
Trend score 2.6 out of 10, from popularity 40%, activity 31%, freshness 8%.
Popularity40%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Sprayable Screen trend
4 featured examples from Nov 30, 2017 to Jun 18, 2019CategoryLifestyle
Sporty Sun Care Mists
Shiseido's Invisible Protective Mist SPF 50 Encapsulates Sweat
The sun care industry can leverage the trend of invisible and multi-functional sun protection to differentiate themselves from competitors.
CategoryFashion
Sun Care Face Mists
The Body Shop's SPF Face Mist Effortlessly Applies Over Makeup
The beauty and personal care industry can harness the potential of SPF face mists to create innovative products that offer sun protection without disrupting makeup application.
CategoryEco
Reef-Safe Sun Care
Beautycounter's Countersun Protects Against UVA, UVB and Blue Light
The introduction of eco-friendly and safer products can disrupt the traditional sunscreen industry.
CategoryFashion
SPF-Supplying Setting Sprays
This Makeup-Setting Mist Contains Sunscreen and Skin Care Ingredients
The cosmetic industry can capitalize on the trend of makeup-setting sprays with SPF by developing innovative products that offer both sun protection and long-lasting makeup.
