The culinary space is reviving peppercorns in playful new ways
Implications - Brands have taken notice of Gen X and Millennials appetite for spices, and have begun to reinvent the use peppercorn. This classic ingredient can now be found in beers, cheeses and other unique offers that appeal to adventurous eaters. Adding a peppery kick to typically plain products can add a completely new flavor profile, catering to a diverse group of consumers.
Workshop Question — How can you add some spice to a traditional product that your brand offers?