The culinary space is reviving peppercorns in playful new ways
Implications - Brands have taken notice of Gen X and Millennials appetite for spices, and have begun to reinvent the use peppercorn. This classic ingredient can now be found in beers, cheeses and other unique offers that appeal to adventurous eaters.
Insight - Gen X and Millennial consumers are novelty-seeking consumers and often attracted to modernized versions of products and services they're used to. This too applies to new uses of familiar ingredients as well, the purchasing of which can act as a signifier to others that they're keeping pace with new products.
Insight - Gen X and Millennial consumers are novelty-seeking consumers and often attracted to modernized versions of products and services they're used to. This too applies to new uses of familiar ingredients as well, the purchasing of which can act as a signifier to others that they're keeping pace with new products.
Workshop Question - How can you add some spice to a traditional product that your brand offers?
Trend Themes
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Pepper Revival — Brands are reinventing the use of peppercorns to appeal to Gen X & Millennial novelty-seeking consumers.
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Hybrid Food & Beverage — Brands are launching food products infused with or inspired by alcohol to appeal to drinkers and experimental foodies.
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Sichuan Peppercorn — Sichuan peppercorn is emerging as a unique ingredient in both food and beverage industries.
Industry Implications
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Food & Beverage — Brands are innovating in food and beverage industry with new hybrid products and unique ingredients.
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Alcohol Industry — Brands are inspiring innovation in alcohol industry by infusing liquor in various food and beverage products.
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Fast Food Industry — Fast food industry is using unique and novel ingredients like Sichuan peppercorn to appeal to adventurous eaters.
