Category
Lifestyle
Assisted Choices
Trend cluster
Category
Peppercorn
Craze
The culinary space is reviving peppercorns in playful new ways.
1.7
Trend score
Trend
What is the Peppercorn Craze trend?
Peppercorn Craze: Brands have taken notice of Gen X and Millennials appetite for spices, and have begun to reinvent the use peppercorn. This classic ingredient can now be found in beers, cheeses and other unique offers that appeal to adventurous eaters.
Insight
The consumer insight behind the Peppercorn Craze trend
Gen X and Millennial consumers are novelty-seeking consumers and often attracted to modernized versions of products and services they're used to. This too applies to new uses of familiar ingredients as well, the purchasing of which can act as a signifier to others that they're keeping pace with new products.
Trend themes
Themes within the Peppercorn Craze trend
Three behaviours holding the trend together01
Pepper Revival
Brands are reinventing the use of peppercorns to appeal to Gen X & Millennial novelty-seeking consumers.
02
Hybrid Food & Beverage
Brands are launching food products infused with or inspired by alcohol to appeal to drinkers and experimental foodies.
03
Sichuan Peppercorn
Sichuan peppercorn is emerging as a unique ingredient in both food and beverage industries.
Industry implications
What the Peppercorn Craze trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Brands are innovating in food and beverage industry with new hybrid products and unique ingredients.
For
Alcohol Industry
Brands are inspiring innovation in alcohol industry by infusing liquor in various food and beverage products.
For
Fast Food Industry
Fast food industry is using unique and novel ingredients like Sichuan peppercorn to appeal to adventurous eaters.
Workshop question
How can you add some spice to a traditional product that your brand offers?
Trend signals
Trend signals for Peppercorn Craze
Trend score 1.7 out of 10, from popularity 28%, activity 16%, freshness 8%.
Popularity28%
Activity16%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Peppercorn Craze trend
5 featured examples from May 29, 2018 to Jul 13, 2019CategoryLifestyle
Cabernet Peppercorn Biscuits
Janis & Melanie's Cabernet Wine Biscuits Pair with Salad, Soup & More
The trend towards alcohol-infused and hybrid food and beverage mashups creates opportunities for companies in the food and beverage industry to diversify their product portfolio a…
CategoryLifestyle
Peppery Summer Ales
The Sam Adams Summer Ale Boasts Earthy, Citrus and Spicy Notes
The beverage industry can explore bold new flavors and ingredients, and also offer reinvented versions of classic flavors, to attract a wider range of consumers.
CategoryLifestyle
Peppercorn-Spiced Chicken Strips
Panda Express is Adding Sichuan Hot Chicken to Its Menu
Chance for fast-food chains to introduce their own versions of Nashville hot chicken or incorporate Sichuan flavors into their menu.
CategoryLifestyle
Peppery Gin Spirits
This Pepper-Infused Gin by Nelson's Gin Features an Up-and-Coming Ingredient
Craft distilleries can incorporate timur pepper into their gin and other spirits to offer customers a novel tasting experience.
CategoryLifestyle
Peppery Cottage Cheese Cups
Hood's Savory Cottage Cheese Features Four Kinds of Peppercorns
Brands and food manufacturers can innovate savory and zesty products such as dips and spreads made from cottage cheese and peppercorn flavors to cater to consumers' preferences.
