Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,528 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,981 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,981 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,528 cutting edge ideas.

Peppery Summer Ales

The Sam Adams Summer Ale Boasts Earthy, Citrus and Spicy Notes

— April 23, 2019 — Lifestyle
Sam Adams Summer Ale is being introduced with a new recipe from Samuel Adams, marking the first recipe change from the brewers in 23 years. The refreshed flavor in the new Summer Ale offers something interesting for drinkers to discover beyond classic citrus flavors. While the summery beer features refreshing and zesty orange, lime and lemon for a "roundness" of flavor, it also includes earthy and spicy notes.

With pureed citrus fruits, the Sam Adams Summer Ale is said to have a taste that's fresh and candied, as well as balanced by hops and the peppery spice of the Grains of Paradise. This reinvented beer recipe was created to deliver a dynamic flavor profile that's lighter and brighter than its predecessor.
Trend Themes
1. Reimagining Classic Beverages - There is potential for disruption in the beverage industry by reinventing classic flavors with bold and unexpected ingredients.
2. New Flavor Profiles - Innovative flavor combinations can attract consumers looking for unique taste experiences, creating opportunities for experimentation within the beverage industry.
3. Refreshing and Spicy - Refreshing drinks infused with spicy flavors can offer a new twist on traditional summer beverages, opening up a unique market segment for the beverage industry.
Industry Implications
1. Beverage Industry - The beverage industry can explore bold new flavors and ingredients, and also offer reinvented versions of classic flavors, to attract a wider range of consumers.
2. Craft Brewery Industry - Craft breweries can experiment with unique concoctions that blend traditional and novel ingredients, bringing a wider variety of options to consumers looking for new beer experiences.
3. Restaurant Industry - Restaurants and bars can capitalize on refreshing, spicy drinks made with bold flavors and unexpected ingredients, appealing to consumers looking to explore new taste sensations.
2.3
Score
Popularity
Activity
Freshness