Category
World
Layered Getaways
Trend cluster
Category
Minimalist
Hospitality
Affordable hospitality brands promote luxury via minimalist design.
4.2
Trend score
Trend
What is the Minimalist Hospitality trend?
Minimalist Hospitality: Hotel brands are creating the image of luxury with the adoption of minimalism in design, but maintaining relatively affordable pricing for their rooms. As consumers seek out distinct luxe experiences–including in travel–hospitality brands are having to match their preferences in a way that doesn't isolate those who cannot afford extravagant luxury vacations.
Insight
The consumer insight behind the Minimalist Hospitality trend
The Experience Economy has prompted consumers, particularly Millennials and Gen Z, to consistently look for products, services or travel that offers a sense of adventure. With that, consumers are looking for ways to sustain such a lifestyle without compromising quality or experience. Hospitality and entertainment options that offer experiences and aesthetics at an affordable price cater to those consumers looking for more accessible shareable moments.
Trend themes
Themes within the Minimalist Hospitality trend
Three behaviours holding the trend together01
Minimalist Design in Hospitality
Minimalist design in hospitality creates an affordable luxury travel experience that caters to Millennials and Gen Z who seek accessible shareable moments.
02
Monochromatic Modern Hotels
The concept of Monochromatic Modern Hotels brings a new, personalized and functional experience for travelers looking to explore new areas in a boutique hotel setting.
03
Store-Branded Hotel Activations
Hotel brands like Muji are integrating their products into their incorporation and design of hotels, providing guests with a unique experience that showcases their brand and values in the hospitality industry.
Industry implications
What the Minimalist Hospitality trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
The hospitality industry has been impacted by Minimalist design concepts and monochromatic modern hotels, creating accessible luxury experiences for their guests.
For
Retail Industry
The trend of Store-Branded Hotel Activations creates an opportunity for retailers to offer a unique experience to their customers while also serving as a marketing tactic for their brand.
For
Real Estate Industry
The emergence of Monochromatic Modern Hotels provides an opportunity for real estate professionals to renovate and transform buildings into functional spaces that cater to the modern design and technology needs of travellers.
Workshop question
How could your brand enhance the appearance of luxury while still offering accessible products/services?
Trend signals
Trend signals for Minimalist Hospitality
Trend score 4.2 out of 10, from popularity 58%, activity 61%, freshness 8%.
Popularity58%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Minimalist Hospitality trend
4 featured examples from Sep 21, 2017 to Mar 29, 2019CategoryEco
Shipping Container Suites
'Poshtel' Pop-Ups Will Be Available for Rent Through Airbnb
The hospitality industry can leverage shipping containers as alternative, mobile and low-cost lodging options, accommodating guest demand where there is a shortage of lodging.
CategoryWorld
Monochromatic Modern Hotels
Spacedge Created the 'Hotel Mono' as a New Boutique Hotel
The 'Hotel Mono' illustrates how hospitality companies can create niche offerings that blend functionality with contemporary design and modern technologies.
CategoryWorld
Store-Branded Hotel Activations
The Muji Hotel in Tokyo is Located in the Ginza Region of Tokyo
Retailers can leverage their brand and product offerings by creating their own branded hotels, expanding their reach and customer base.
CategoryWorld
Minimalist Homeware Hotels
The Recently Opened ShenZhen MUJI Hotel is Beautifully Anti-Gorgeous
Innovating and disrupting the hospitality industry by offering affordable, minimalist, and brand-driven hotel experiences that cater to the needs of everyday travelers.
