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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,669 more

Pre-Shampoo

Pre-shampoo treatments enhance users' self-care routines

Trend - With wellness rituals on the rise, consumers are enriching their hair care routines by embracing pre-shampoo treatments. These products are hyper-targeted and challenge specific concerns -- from adjusting the scalp’s moisture barrier through exfoliation to protecting the hair from the minerals in city water.

Insight - Because of the proven effects of pollution and urbanization on the body, skin, and hair, consumers are becoming proactive in finding solutions that address their concern for a healthy appearance. The concept of beauty expands to include wellness as many realize that a focus on pure aesthetics is restrictive and exclusionary, not to mention subjective. Placing focus on feeling good enables individuals to be more confident, supplementing their outward complexion.
Workshop Question - How could your brand ease the lives of those who live in cities?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
31,222 Total Clicks
Date Range:
Jul 18 — Aug 19
Trending:
This Year and Average
Consumer Insight Topics:

Featured Examples

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