Pre-shampoo treatments enhance users' self-care routines
Trend - With wellness rituals on the rise, consumers are enriching their hair care routines by embracing pre-shampoo treatments. These products are hyper-targeted and challenge specific concerns -- from adjusting the scalp’s moisture barrier through exfoliation to protecting the hair from the minerals in city water.
Insight - Because of the proven effects of pollution and urbanization on the body, skin, and hair, consumers are becoming proactive in finding solutions that address their concern for a healthy appearance. The concept of beauty expands to include wellness as many realize that a focus on pure aesthetics is restrictive and exclusionary, not to mention subjective. Placing focus on feeling good enables individuals to be more confident, supplementing their outward complexion.
Insight - Because of the proven effects of pollution and urbanization on the body, skin, and hair, consumers are becoming proactive in finding solutions that address their concern for a healthy appearance. The concept of beauty expands to include wellness as many realize that a focus on pure aesthetics is restrictive and exclusionary, not to mention subjective. Placing focus on feeling good enables individuals to be more confident, supplementing their outward complexion.
Workshop Question - How could your brand ease the lives of those who live in cities?
Trend Themes
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Wellness Rituals — As more consumers become proactive in finding solutions for healthy appearances, innovating hyper-targeted pre-shampoo treatments that cater to specific problems can stand out.
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Organic and Ayurveda Ingredients — Developing hair care formulae using organic and Ayurveda ingredients can lead to pre-shampoo products that nourish and stimulate the scalp and hair roots, reducing breakages.
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Probiotics and Anti-pollution Formula — Innovating pre-shampoo products such as probiotics and anti-pollution formula can aid the scalp staying hydrated, strengthening and detoxifying the hair.
Industry Implications
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Beauty and Personal Care Industry — This industry can focus on diversity by creating innovative pre-shampoo treatments that cater to unique types of hair conditions.
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Wellness and Health Industry — Wellness and health products can integrate with hair care to create holistic experiences for consumers seeking healthy lifestyles.
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Sustainability Industry — The industry can sustainably source ingredients for pre-shampoo products, align with consumer values, and promote eco-friendliness.
4 Featured, 35 Examples:
56,397 Total Clicks
Date Range:
Jul 18 — Aug 19
Trending:
Average
Consumer Insight Topics:
