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Detoxifying Pre-Shampoo Masks

Head and Shoulders' Hair and Scalp Mask is a Detoxifying Treatment

— June 1, 2019 — Fashion
Head and Shoulders' hair and scalp mask is beneficial for providing a deep clean and clearing impurities even before shampoo is applied. The deep-cleaning, detoxifying treatment has the potential to be added to a weekly hair care routine for additional dandruff-fighting power.

The Head and Shoulders Scalp Detoxifying Pre-Wash Mask with Eucalyptus and Mint is refreshing and useful for removing buildup that collects on the scalp and preventing flakiness and itching. The pre-wash hair mask treatment can be used on wet hair and worked in, specifically focusing on the scalp and roots. The pre-wash mask is actually said to create suds like shampoo and remove dry skin on the scalp with zinc. After using the lightweight, scalp-refreshing pH-balanced mask, users can follow their regular shampoo and conditioner routine.
Trend Themes
1. Detoxifying Haircare - The rise of detoxifying haircare products, such as pre-shampoo masks, offer an opportunity for brands to create innovative scalp-focused treatments that cater to the growing consumer demand for haircare that improve scalp health
2. Scalp-focused Haircare - The emphasis on scalp-focused haircare products, like Head and Shoulders' scalp mask, has highlighted the need for products tailored more specifically to cater to scalp health resulting in an opportunity for brands to innovate and create new scalp-friendly haircare products
3. Pre-shampoo Haircare - The innovation of pre-shampoo haircare products, such as Head and Shoulders' Scalp Detoxifying Pre-Wash Mask, presents an opportunity for brands to offer innovative products that cater to consumers with specific haircare needs
Industry Implications
1. Haircare - The haircare industry could benefit from the trend of developing specific pre-shampoo products and treatments designed to detoxify the scalp and improve overall scalp health to cater to the growing interest in haircare products specifically tailored towards scalp health
2. Beauty - The beauty industry has an opportunity to benefit from the development of more scalp-focused products that cater to consumers looking to improve the appearance and health of their hair and scalp, creating a new subcategory of haircare products
3. Wellness - The trend of scalp-focused haircare is indicative of the growing emphasis on overall wellness, providing an opportunity for brands to innovate with wellness-focused products that cater to the consumer's overall health and wellbeing
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