Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Appified
Chore
Chore-streamlining and rewarding apps enhance incentives.
2.8
Trend score
Trend
What is the Appified Chore trend?
Appified Chore: Apps that aim to organize and reward the completion of chores are on the rise, and can be used by parents and their children, or roommates who share household responsibilities. These apps provide incentives for everyday tasks and work to keep households organized in a way that's convenient and collaborative.
Insight
The consumer insight behind the Appified Chore trend
Today's consumer has a long list of professional and personal responsibilities to take care of day-to-day. Between work, social engagements, children, health goals and "side hustles," the modern consumer is increasingly strapped for time. Because of this, they're turning to products and services that aim to ease their daily interactions and responsibilities by focusing on prioritization and streamlining.
Trend themes
Themes within the Appified Chore trend
Three behaviours holding the trend together01
Chore Tracking & Incentivizing Apps
Apps that streamline and reward the completion of chores with gamification and incentives to maximize productivity and simplify households.
02
Youth-Friendly Finance Tools
Financial apps with educational components that help build valuable money management skills and foster better relationships between parents and children by offering a stream-line payment method.
03
Roommate Management Apps
Apps that help track and manage roommate chores, finances, and schedules to ease interpersonal conflict and increase household efficiencies.
Industry implications
What the Appified Chore trend means for industry
Where the trend changes the playbookFor
Gamification Industry
Gamification techniques can be leveraged across industries to incentivize consumer behavior, maximize consumer engagement and brand loyalty.
For
Financial Technology Industry
App-based financial tools designed for children can teach them responsible money management and investment strategies, potentially creating future customers and or entrepreneurs.
For
Property Management Industry
Property management companies can utilize app-based roommate tracking tools to increase tenant satisfaction by streamlining household management and billing procedures.
Workshop question
How could your brand streamline organization internally or for its customers?
Trend signals
Trend signals for Appified Chore
Trend score 2.8 out of 10, from popularity 49%, activity 28%, freshness 8%.
Popularity49%
Activity28%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Appified Chore trend
4 featured examples from Aug 31, 2018 to Aug 1, 2019CategorySocial Good
Roommate Chore Sharing Apps
The JustLiv App Lets You Share Chores and Track Expenses
Opportunity for disruptive innovation in the mobile app development industry to create more sophisticated roommate chore sharing apps.
CategoryLife-Stages
Family-Friendly Finance Incentives
'Jassby Match' Matches Funds Given to Kids Using the Jassby App
Disruptive innovation opportunity: Develop a mobile payment system tailored specifically for the needs and preferences of families with children.
CategoryLife-Stages
Childhood Routine-Reminding Smartwatches
The Octopus by Joy Smartwatch Keeps Kids Organized
Leverage technological advancements to create smartwatches suitable for children and develop software solutions for managing child routines.
CategoryLife-Stages
Chore Payment Taxi Apps
The ŠKoda Parent Taxi App Charges Kids for Drives in Chores
Disruptive innovation opportunity: Develop mobile apps for chore management and tracking, focusing on improving the efficiency of family routines.
