Updated Minimalist Smartwatches

The Falster 2 Improves on the Original With Updated Hardware

Known as the Falster 2, this new minimalist smartwatch is an updated sequel to the original Skagen Falster smartwatch. Revealed at IFA 2018, this new wearable incorporates health-tracking features used in Fossil's recent Wear OS smartwatches. These features include a heart-rate monitor with support for Google Fit. Aside from health-tracking offerings, the Falster 2 also includes GPS and Google Pay support with a built-in NFC chip.

In terms of aesthetic, the Falster 2 has a slim bezel and a 2mm smaller case, when compared to the Falster smartwatch. The face makes the 1.19-inch face seem larger and helps deliver a clean look. The side of the smartwatch offers two customizable pushers that speed up access to supported apps.

Minimalist Smartwatches
Disruptive innovation opportunity: Explore new ways to incorporate health-tracking features into minimalist smartwatches.
Health-tracking Wearables
Disruptive innovation opportunity: Develop wearables with advanced health-tracking features like heart-rate monitors and GPS.
Digital Payment Integration
Disruptive innovation opportunity: Integrate digital payment solutions like Google Pay into smartwatches for seamless transactions on the go.

Industries Being Reshaped

Consumer Electronics
Disruptive innovation opportunity: Create next-generation smartwatches that combine minimalist design with advanced health-tracking features.
Wearable Tech
Disruptive innovation opportunity: Drive innovation in the wearable tech industry by developing smartwatches with improved aesthetic and functional features.
Digital Payments
Disruptive innovation opportunity: Collaborate with smartwatch manufacturers to integrate digital payment solutions into wearable devices, making transactions more convenient for users.
SCORE
5.2 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 76%
Freshness 8%

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