Tomato-based skincare products cater to the preference for natural wellness
Implications - The use of food in beauty and skincare products has become a regular occurrence. As more consumers turn to skincare with natural ingredients, tomatoes are emerging as a popular base for various skin-enhancing products.
Insight - The skincare and beauty spaces are both congested with differentiating claims and functions across products. With this in mind, consumers are increasingly looking for simpler ingredients and solutions in their everyday routines. The rising prominence of natural ingredients speaks to the consumer preference for self-care that is rooted in products and practices that have traditional roots.
Insight - The skincare and beauty spaces are both congested with differentiating claims and functions across products. With this in mind, consumers are increasingly looking for simpler ingredients and solutions in their everyday routines. The rising prominence of natural ingredients speaks to the consumer preference for self-care that is rooted in products and practices that have traditional roots.
Workshop Question - How could your brand prioritize naturality in its product/service?
Trend Themes
1. Natural Ingredients - The rising prominence of natural ingredients speaks to the consumer preference for self-care that is rooted in products and practices that have traditional roots.
2. Superfood Skincare - Since the emergence of superfoods, a number of superfood skincare products have emerged and could disrupt the traditional personal care market.
3. Probiotic Haircare - Probiotic technology and a mix of superfruit ingredients present an innovation opportunity for haircare brands looking to stand out and innovate in a crowded market.
Industry Implications
1. Natural Skincare - The natural skincare industry could exploit the trend of natural ingredients and offer simple products that cater to the rising preferences of consumers.
2. Superfood Personal Care - Companies searching for innovation to disrupt traditional personal care markets could launch an array of products such as creams, masks, and lotions featuring superfoods as the primary ingredients.
3. Probiotic Haircare - Probiotic haircare products offer an opportunity for innovators to create consumer-friendly, probiotic-based products that help keep hair and scalp hydrated and protect it from external aggressors while aiding the ease of detangling and decreasing hair breakage.
