Category
Fashion
Scaled Restraint
Trend cluster
Category
Tomato
Care
Tomato-based skincare products cater to the preference for natural wellness.
2.7
Trend score
Trend
What is the Tomato Care trend?
Tomato Care: The use of food in beauty and skincare products has become a regular occurrence. As more consumers turn to skincare with natural ingredients, tomatoes are emerging as a popular base for various skin-enhancing products.
Insight
The consumer insight behind the Tomato Care trend
The skincare and beauty spaces are both congested with differentiating claims and functions across products. With this in mind, consumers are increasingly looking for simpler ingredients and solutions in their everyday routines. The rising prominence of natural ingredients speaks to the consumer preference for self-care that is rooted in products and practices that have traditional roots.
Trend themes
Themes within the Tomato Care trend
Three behaviours holding the trend together01
Natural ingredients
The rising prominence of natural ingredients speaks to the consumer preference for self-care that is rooted in products and practices that have traditional roots.
02
Superfood Skincare
Since the emergence of superfoods, a number of superfood skincare products have emerged and could disrupt the traditional personal care market.
03
Probiotic haircare
Probiotic technology and a mix of superfruit ingredients present an innovation opportunity for haircare brands looking to stand out and innovate in a crowded market.
Industry implications
What the Tomato Care trend means for industry
Where the trend changes the playbookFor
Natural Skincare
The natural skincare industry could exploit the trend of natural ingredients and offer simple products that cater to the rising preferences of consumers.
For
Superfood Personal Care
Companies searching for innovation to disrupt traditional personal care markets could launch an array of products such as creams, masks, and lotions featuring superfoods as the primary ingredients.
For
Probiotic Haircare
Probiotic haircare products offer an opportunity for innovators to create consumer-friendly, probiotic-based products that help keep hair and scalp hydrated and protect it from external aggressors while aiding the ease of detangling and decreasing hair breakage.
Workshop question
How could your brand prioritize naturality in its product/service?
Trend signals
Trend signals for Tomato Care
Trend score 2.7 out of 10, from popularity 46%, activity 26%, freshness 8%.
Popularity46%
Activity26%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Tomato Care trend
5 featured examples from Mar 16, 2018 to Jun 19, 2019CategoryFashion
Probiotic Scalp Scrubs
Tela Beauty's Scrub Adjusts the Hair and Scalp Moisture Barrier
The beauty and personal care industry can capitalize on the trend by developing and marketing probiotic scalp scrubs that incorporate organic, anti-pollution and probiotic technol…
CategoryFashion
Superfood Skincare Collections
Bodhi & Birch's 'Superfood Series' Features Berries, Roots & More
Disruptive innovation opportunities in the beauty and personal care industry by incorporating superfood ingredients and organic formulations into skincare products.
CategoryFashion
Revitalizing Eye Oils
The Noni Radiant Eye Oil Awakens the Eye Area with Coffee, Tomato and Bamboo
Skincare companies can explore new product innovations in the eye care category by leveraging antioxidant-rich ingredients and holistic approaches like crystal-infused products.
CategoryFashion
Pollutant-Fighting Lotion Sprays
Skyn Iceland Created a Glacial Spray Lotion That Shields the Skin
Innovative skincare brands can capitalize on the demand for products that shield the skin from pollution and promote overall health.
CategoryFashion
Island-Inspired Beauty Masks
Oh K!'s K-Beauty Skincare Range Sources Ingredients from Jeju island
The Beauty and Skincare industry can benefit from sourcing ingredients from Jeju Island and incorporating it into their products.
