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Purple Rice Face Creams

The Dewy Skin Cream from Tatcha Deeply Hydrates and Revitalizes Dry Skin

— April 20, 2019 — Fashion
Luxury Japanese skincare label Tatcha has expanded its product range with The Dewy Skin Cream, which is ideal for those with dry skin but is also great for those with other skin types who prefer more hydration and a richer formula.

The formula is packed with antioxidants, and also includes Japanese purple rice as a key ingredient, which helps to give the skin a healthy-looking glow without causing excess oiliness. Other ingredients like algae and green tea also work to hydrate the skin and prevent early signs of aging for a more youthful appearance.

Like other Tatcha products, The Dewy Skin Cream comes in an opulent jar, complete with a tiny gold spoon that allows for a more sanitary application -- preventing the spread of germs within the jar.
Trend Themes
1. Antioxidant Skin Care - Incorporating antioxidant-rich ingredients in skincare products can be a disruptive innovation opportunity for brands to cater to consumers who prioritize preventing early signs of aging for a more youthful appearance.
2. Inclusion of Japanese Purple Rice in Skin Care - Including Japanese purple rice, known for its glow-giving properties, in skin care formulas presents a unique opportunity for brands to offer innovative products that appeal to consumers looking for healthy-looking, hydrated skin without the oily finish.
3. Opulent Product Packaging - Investing in luxurious packaging such as opulent jars and spoons, provides an innovative opportunity for brands to create a premium experience for consumers who value both the quality of the product and the aesthetics of packaging.
Industry Implications
1. Skincare Industry - Incorporating innovative ingredients and packaging can present unique opportunities for luxury skincare brands looking to stand out in a competitive market, and reach consumers looking for premium quality products.
2. Beauty Industry - By leveraging innovative ingredients and packaging, beauty brands can create products that cater to consumers who prioritize both aesthetics and quality in their beauty routine.
3. Luxury Goods Industry - Investing in opulent packaging provides an innovative opportunity for luxury goods brands to appeal to consumers looking for premium beauty products that offer a complete experience starting from the unboxing.
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