Ube is adopted by dessert brands in North America
Trend- Ube, a purple yam is known for its ability to give food a vivid hue in confections, is a popular ingredient in Filipino desserts. Today, ube is increasingly being adopted into desserts in North America.
Insight - Global ingredients that are experiential and novel for North American consumers are growing in popularity. This rise is in part due to the ways in which social media has impacted the rituals surrounding how Millennial and Gen Z as a group experience and share foods—with these demographics showing the most interest in flavor combined with aesthetics.
Insight - Global ingredients that are experiential and novel for North American consumers are growing in popularity. This rise is in part due to the ways in which social media has impacted the rituals surrounding how Millennial and Gen Z as a group experience and share foods—with these demographics showing the most interest in flavor combined with aesthetics.
Workshop Question - Which global ingredient or trend could inspire your brand?
Trend Themes
1. Global Ingredient Novelty - Experiential and novel global ingredients are growing in popularity, in part due to the impact of social media on how Millennial and Gen Z customers experience and share food.
2. Ingredient-centric Menus - Ingredient-centric menus are on the rise as food businesses embrace unique flavors, such as the purple yam, in their offerings.
3. Artisanal Frozen Yogurts - Artisanal frozen yogurt brands are embracing unique and novel ingredients, such as the purple yam, to create handcrafted flavors inspired by culinary artisans.
Industry Implications
1. Food and Beverage - Food and beverage businesses can benefit from incorporating unique, global ingredients like ube or purple yam into their menus, to attract Millennial and Gen Z customers that value experiential and aesthetic qualities in their food.
2. Hospitality - Hospitality businesses can benefit from creating unique and Instagrammable experiences around ingredients like ube or purple yam, that are novel and sensory experiences that can draw in Millennial and Gen Z customers.
3. Agriculture - Agriculture businesses can explore new and unique crop opportunities, such as cultivating the purple yam, to supply the demand for global ingredients in the food industry.
