Category
Lifestyle
Assisted Choices
2.7
Trend score
Trend
What is the Ube Confection trend?
Ube Confection: Ube, a purple yam is known for its ability to give food a vivid hue in confections, is a popular ingredient in Filipino desserts. Today, ube is increasingly being adopted into desserts in North America.
Insight
The consumer insight behind the Ube Confection trend
Global ingredients that are experiential and novel for North American consumers are growing in popularity. This rise is in part due to the ways in which social media has impacted the rituals surrounding how Millennial and Gen Z as a group experience and share foods—with these demographics showing the most interest in flavor combined with aesthetics.
Trend themes
Themes within the Ube Confection trend
Three behaviours holding the trend together01
Global Ingredient Novelty
Experiential and novel global ingredients are growing in popularity, in part due to the impact of social media on how Millennial and Gen Z customers experience and share food.
02
Ingredient-Centric Menus
Ingredient-centric menus are on the rise as food businesses embrace unique flavors, such as the purple yam, in their offerings.
03
Artisanal Frozen Yogurts
Artisanal frozen yogurt brands are embracing unique and novel ingredients, such as the purple yam, to create handcrafted flavors inspired by culinary artisans.
Industry implications
What the Ube Confection trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage businesses can benefit from incorporating unique, global ingredients like ube or purple yam into their menus, to attract Millennial and Gen Z customers that value experiential and aesthetic qualities in their food.
For
Hospitality
Hospitality businesses can benefit from creating unique and Instagrammable experiences around ingredients like ube or purple yam, that are novel and sensory experiences that can draw in Millennial and Gen Z customers.
For
Agriculture
Agriculture businesses can explore new and unique crop opportunities, such as cultivating the purple yam, to supply the demand for global ingredients in the food industry.
Workshop question
Which global ingredient or trend could inspire your brand?
Trend signals
Trend signals for Ube Confection
Trend score 2.7 out of 10, from popularity 33%, activity 40%, freshness 9%.
Popularity33%
Activity40%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Ube Confection trend
4 featured examples from Jul 31 to Sep 4, 2019CategoryLifestyle
Ingredient-Centric Filipino Eateries
Cafe 86 Specializes in the Curation of Dishes with Ube
The rise of ingredient-centric Filipino eateries, like Cafe 86, is providing opportunities for restaurants to capitalize on the growing interest in unique and diverse culinary exp…
CategoryWorld
Purple Yam-Inspired Dessert Cafes
Cafe Bora Embraces Delicious Purple Sweet Potato Dessert
Businesses in the food and beverage industry can incorporate new and unique ingredients like the purple sweet potato to appeal to consumers and stay ahead of trends.
CategoryLifestyle
Artisanal Frozen Yogurts
Yogurtland's Artisanal Collection Has a Purple Yam Ube Flavor
The Frozen Yogurt industry has an opportunity to innovate by introducing artisanal and handcrafted flavors inspired by culinary artisans and cultural traditions.
CategoryLifestyle
Limited-Edition Ube Ice Creams
The Trader Joe's Ube Ice Cream Has a Rich Flavor and Color
Potential for expanding the market for unique and indulgent frozen desserts made with unconventional ingredients like ube.
