Category
Lifestyle
Assisted Choices
Trend cluster
Category
Self-Sanitizing
Hydration
Eco containers adopt self-clean functions for increased sanitation.
6.8
Trend score
Trend
What is the Self-Sanitizing Hydration trend?
Self-Sanitizing Hydration: As eco-consciousness builds, brands are realizing that sustainable alternatives are not enough. Rather, we’re seeing added functionalities and features that speak to additional consumer needs, including concerns over sanitation and hygiene.
Insight
The consumer insight behind the Self-Sanitizing Hydration trend
As eco-friendly product alternatives flood the market, those already accustomed to such adapted routines are looking for additional functional offerings. Not wanting to sacrifice quality, eco-conscious consumers are seeking out products that not only feature a sustainable purpose, but that also tackle elements of automation and self-clean.
Trend themes
Themes within the Self-Sanitizing Hydration trend
Three behaviours holding the trend together01
Eco-functional products
As eco-consciousness builds, consumers are seeking out products that not only feature a sustainable purpose but that also tackle elements of automation and self-clean, leading to disruptive innovation opportunities.
02
Self-purifying systems
The need for self-sanitizing products has increased as people seek new ways to reduce contact with germs and bacteria, creating opportunities for innovative products that purify and clean themselves.
03
Smart hydration reminders
Consumers are also looking for smart functional hydration options that are useful for automatically reminding people to drink water every few hours, leading to disruptive innovation opportunities.
Industry implications
What the Self-Sanitizing Hydration trend means for industry
Where the trend changes the playbookFor
Smart Technology
Smart technology plays a significant role in the development of self-sanitizing and functional hydration products, as the integration of tech can enhance the user experience and create exciting new products.
For
Sustainable Materials
The push toward sustainable alternatives has led to the development of eco-functional products, creating an opportunity for businesses to explore new materials and manufacturing techniques to create sustainable products with added functionality.
For
Health & Wellness
The focus on health and wellness has led to consumers seeking products that not only reduce environmental impact but also prioritize hygiene and sanitization for a more holistic approach to their lifestyle, offering disruptive innovation opportunities.
Workshop question
How might you experiment with added functionalities to your current product lines? How could you speak to both environmental and health concerns?
Trend signals
Trend signals for Self-Sanitizing Hydration
Trend score 6.8 out of 10, from popularity 99%, activity 96%, freshness 9%.
Popularity99%
Activity96%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Self-Sanitizing Hydration trend
4 featured examples from Oct 16, 2018 to Oct 23, 2019CategoryLifestyle
Smart Self-Cleaning Water Bottles
Noerden’s LIZ Bottle Uses UV Sterilization to Destroy Germs
The consumer electronics industry can explore incorporating UV sterilization and smart features into water bottles.
CategoryLifestyle
Smart Self-Cleaning Bottles
NOERDEN's LIZ Smart Bottle Shares Sterilization & Hydration Reminders
Disruptive innovation opportunities in developing smart, self-cleaning devices for everyday use.
CategoryEco
Self-Cleaning Water Bottles
The 'Luma Bottle' Uses UV-C Light to Kill 99.999% of Bacteria
Integrating this technology into the reusable water bottle industry can create a unique selling point focused on maintaining cleaner and safer water for consumers.
CategoryEco
Self-Cleaning Water Bottles
The LARQ Bottle is Designed to Purify Its Contents and Clean Itself
The self-cleaning feature of the LARQ Bottle disrupts the water bottle manufacturing industry by setting a new standard for hygiene and convenience.
