A new online retailer, 'Sheeps', recently unveiled its new all-vegan sports gear line. The company was founded by Danny Rosenthal, a vegan tennis enthusiast who wanted to bridge the gap to create cruelty-free tennis products.
The company is committed to selling wool-free tennis balls, as most standard tennis balls actual contain sheep's wool. Rosenthal is confident "that many tennis players will support [his] effort" by choosing a viable, cruelty-free alternative.
Sheeps currently distributes wool-free tennis balls, ocean-friendly reusable water bottles, and leather-free tennis shoes. Sheeps plans to start producing its own wool-free tennis balls by 2020 and hopes to expand product lines to include cruelty-free footballs, basketballs, and baseballs.