Category
Lifestyle
Assisted Choices
Trend cluster
Category
Condiment
Confection
Condiment-flavored ice creams offer familiar flavors in novel formats.
4.1
Trend score
Trend
What is the Condiment Confection trend?
Condiment Confection: Ice creams brands that are flavored with popular brand name condiments are on the rise, with everything from ketchup to mayo being used as a base for these desserts.
Insight
The consumer insight behind the Condiment Confection trend
Collaborations across brands are providing moments of novelty for consumers. Integrated into marketing and design campaigns, the concept of novelty is appealing as it provides a moment of surprise in the everyday lives of consumers. Applying this factor to a traditional dessert category allows brands to prioritize customer experience and desires.
Trend themes
Themes within the Condiment Confection trend
Three behaviours holding the trend together01
Collaboration Marketing
Novelty and collaborations across brands offer moments of surprise to customers.
02
Unconventional Flavor Creations
Brands are experimenting with offbeat flavors to deliver a unique experience to their clients.
03
DIY Frozen Dessert Kits
Brands provide unique DIY options for customers that prefer a more personalized experience.
Industry implications
What the Condiment Confection trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Innovative flavor experiments like these have vast opportunities to be explored within the food and beverage industry.
For
Marketing and Advertising
Collaboration marketing offers a chance for out-of-the-box thinking, leading to disruptions in the marketing and advertising industry.
For
Retail
DIY kits provide a chance for consumers to curate their experience and have a sense of ownership, enhancing their loyalty towards the products and brands.
Workshop question
How could your brand collaborate with an unlikely brand within your category?
Trend signals
Trend signals for Condiment Confection
Trend score 4.1 out of 10, from popularity 58%, activity 55%, freshness 9%.
Popularity58%
Activity55%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Condiment Confection trend
6 featured examples from May 17, 2018 to Jul 7, 2020CategoryLifestyle
Condiment-Inspired Sorbet Kits
Heinz Creamz Explore Unusual Frozen Dessert Flavors
Opportunity for condiment brands to expand their product lines by venturing into the frozen dessert market.
CategoryMarketing
Condiment-Flavored Ice Creams
Gelati Created a Ketchup Ice Cream in Honor of Ed Sheeran
Innovation opportunities in the ice cream industry surrounding the creation of new and unconventional flavors.
CategoryUnique
Condiment-Inspired Ice Creams
Coolhaus & French's Created a Unique Ice Cream Based on Mustard
The food and beverage industry can create disruptive innovation opportunities by experimenting with unique and unexpected ingredient combinations, like creating condiment-inspired…
CategoryMarketing
Tomato Sauce-Flavored Ice Creams
Heinz Wattie’s Taps Unconventional Flavors for a Tip Top Collab
The food and beverage industry can capitalize on the trend of unconventional flavor combinations by creating unique and daring products that stand out in the market.
CategoryLifestyle
Creamy Mayonnaise Ice Creams
ICE Falkirk's New Ice Cream is Made with Hellman's Real Mayonnaise
Ice cream manufacturers can explore unique flavors, like mayonnaise, to attract customers seeking novel taste experiences.
CategoryUnique
Mayonnaise-Flavored Dessert Bars
This Flavored Ice Cream Bar Tastes Like a Classic Condiment
Companies in the food and beverage manufacturing industry can experiment with different flavor combinations to create new and unique products that appeal to consumers' evolving ta…
