Condiment-flavored ice creams offer familiar flavors in novel formats
Trend - Ice creams brands that are flavored with popular brand name condiments are on the rise, with everything from ketchup to mayo being used as a base for these desserts.
Insight - Collaborations across brands are providing moments of novelty for consumers. Integrated into marketing and design campaigns, the concept of novelty is appealing as it provides a moment of surprise in the everyday lives of consumers. Applying this factor to a traditional dessert category allows brands to prioritize customer experience and desires.
Insight - Collaborations across brands are providing moments of novelty for consumers. Integrated into marketing and design campaigns, the concept of novelty is appealing as it provides a moment of surprise in the everyday lives of consumers. Applying this factor to a traditional dessert category allows brands to prioritize customer experience and desires.
Workshop Question - How could your brand collaborate with an unlikely brand within your category?
Trend Themes
1. Collaboration Marketing - Novelty and collaborations across brands offer moments of surprise to customers.
2. Unconventional Flavor Creations - Brands are experimenting with offbeat flavors to deliver a unique experience to their clients.
3. DIY Frozen Dessert Kits - Brands provide unique DIY options for customers that prefer a more personalized experience.
Industry Implications
1. Food and Beverage - Innovative flavor experiments like these have vast opportunities to be explored within the food and beverage industry.
2. Marketing and Advertising - Collaboration marketing offers a chance for out-of-the-box thinking, leading to disruptions in the marketing and advertising industry.
3. Retail - DIY kits provide a chance for consumers to curate their experience and have a sense of ownership, enhancing their loyalty towards the products and brands.
