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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,762 more

Condiment Confection

Condiment-flavored ice creams offer familiar flavors in novel formats

Trend - Ice creams brands that are flavored with popular brand name condiments are on the rise, with everything from ketchup to mayo being used as a base for these desserts.

Insight - Collaborations across brands are providing moments of novelty for consumers. Integrated into marketing and design campaigns, the concept of novelty is appealing as it provides a moment of surprise in the everyday lives of consumers. Applying this factor to a traditional dessert category allows brands to prioritize customer experience and desires.
Workshop Question - How could your brand collaborate with an unlikely brand within your category?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 47 Examples:
49,864 Total Clicks
Date Range:
May 18 — Jul 20
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Condiment-Inspired Sorbet Kits
Condiment-Inspired Sorbet Kits
Heinz Creamz Explore Unusual Frozen Dessert Flavors
For National Ice Cream Month, Heinz created a range of limited-edition Heinz Creamz kits that help people make their own “ice creamz” at home. There’s a different kit dedicated to... MORE
Condiment-Flavored Ice Creams
Condiment-Flavored Ice Creams
Gelati Created a Ketchup Ice Cream in Honor of Ed Sheeran
In order to welcome singer Ed Sheeran back to Ireland, Gelati launched an unusual product—ketchup ice cream. As unconventional as this sounds, Sheeran is such a fan of Heinz Ketchup that he has... MORE
Condiment-Inspired Ice Creams
Condiment-Inspired Ice Creams
Coolhaus & French's Created a Unique Ice Cream Based on Mustard
Coolhaus is known for creating an array of unique ice cream flavors like Street Cart Churro Dough and Milkshake & Fries and its newest variety comes out of an unexpected partnership with French&#... MORE
Tomato Sauce-Flavored Ice Creams
Tomato Sauce-Flavored Ice Creams
Heinz Wattie’s Taps Unconventional Flavors for a Tip Top Collab
Heinz Wattie’s in New Zealand is releasing a risky product in collaboration with local ice cream brand Tip Top. The condiments brand worked alongside the dessert specialists to create a tomato... MORE
Creamy Mayonnaise Ice Creams
Creamy Mayonnaise Ice Creams
ICE Falkirk's New Ice Cream is Made with Hellman's Real Mayonnaise
Those who love mayonnaise, really love it, which is why ICE Falkirk is sure to cause delight among the most passionate mayo lovers. While certainly not for everyone, the flavor does offer consumers... MORE
Mayonnaise-Flavored Dessert Bars
Mayonnaise-Flavored Dessert Bars
This Flavored Ice Cream Bar Tastes Like a Classic Condiment
Japan’s Morinaga Milk Industry created a mayonnaise-flavored ice cream bar that boasts an unconventional mix of ingredients and textures. The Calorie Monster Cherio Creamy Mayonnaise Flavor... MORE

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Related Examples

Unified Condiment Branding
Unified Condiment Branding
Heinz Undertook Its First Brand Refresh for Consistency Among Products
play_circle_filled Art-Making Condiment Campaigns
Art-Making Condiment Campaigns
#MakingArtWithHeinz Engages Burger Lovers as They Shelter at Home
Condiment-Themed Phone Cases
Condiment-Themed Phone Cases
The HEINZ x CASETiFY Collection is Based on an Iconic Ketchup Brand
Collaborative Ketchup Truffles
Collaborative Ketchup Truffles
Fortnum's x Heinz Tomato Ketchup Truffles are Full of Unique Flavor
Spicy-Sweet Condiment Hybrids
Spicy-Sweet Condiment Hybrids
HoneyRacha from Heinz Blends Sweet Honey and Fiery Sriracha
Nutty Olive Oil Ice Creams
Nutty Olive Oil Ice Creams
This McConnell’s Fine Ice Creams Flavor Pairs Olive Oil and Almonds
Fried Fish-Inspired Ice Creams
Fried Fish-Inspired Ice Creams
Ben & Jerry's New 'Phish & Chips' Ice Cream is Actually Fish-Free
Steak-Infused Ice Cream Desserts
Steak-Infused Ice Cream Desserts
LongHorn's Steak & Bourbon Ice Cream Has "Steak Sprinkles"
Massive Shaved Ice Desserts
Massive Shaved Ice Desserts
Bonsai Kakigōri is Serving Up Foot-Tall Japanese Shaved Ice Desserts
Savory Spinach Ice Creams
Savory Spinach Ice Creams
Van Leeuwan Created a Limited-Edition Ice Cream Inspired by Popeye
Potato Chip Ice Creams
Potato Chip Ice Creams
Enlightened's 'All That & a Bag of Chips' Reinvents a Late-Night Treat
Spiked St. Patty's Shakes
Spiked St. Patty's Shakes
The Hard Rock Café's St. Paddy’s Shake Combines Vodka and Ice Cream
Seasonal Strawberry Cheesecake Pints
Seasonal Strawberry Cheesecake Pints
Halo Top Created a Limited-Edition Strawberry Cheesecake Pint
Iconic Ice Cream Cake Pints
Iconic Ice Cream Cake Pints
Carvel's Fudgie the Whale Cake Was Available in in Pint Form
Boozy Ice Cream Desserts
Boozy Ice Cream Desserts
The Häagen-Dazs Spirits Collection is Infused with Real Alcohol
Mardi Gras Ice Creams
Mardi Gras Ice Creams
The Blue Bell Creameries Mardi Gras King Cake Ice Cream is Celebratory
Piquant Ice Cream Pints
Piquant Ice Cream Pints
'Hot Scream' Makes Frozen Desserts with a Kick of Spice
Noodle-Inspired Frozen Desserts
Noodle-Inspired Frozen Desserts
Cold Stone Creamery Japan Created a Sweet, Stir-Fry-Inspired Treat
Drinkable Dessert Beverages
Drinkable Dessert Beverages
A Cold Stone Creamery Treat is Now Available as a "Drinkable Sweet"
Social Justice Ice Creams
Social Justice Ice Creams
The Ben & Jerry’s Pecan Resist Ice Cream Stands Against Oppression
Savory Bacon-Infused Milkshakes
Savory Bacon-Infused Milkshakes
The Johnny Rockets Sizzlin’ Bacon Maple Shake is Indulgent
Boozy Ice Cream Sundaes
Boozy Ice Cream Sundaes
Oddfellow's Baileys Everyday Sunday Celebrates 'Treat Yo Self Day'
French Fry-Infused Ice Creams
French Fry-Infused Ice Creams
Coolhaus is Now Selling Pints of Milkshake & Fries Ice Cream
Eggless Avocado Mayonnaise
Eggless Avocado Mayonnaise
Avonaise is a Better-for-You Mayonnaise Alternative Made with Avocados
Avocado-Shaped Gelato Desserts
Avocado-Shaped Gelato Desserts
Snowflake Gelato's 'Avo-Lato' is Served in Real Avocado Skin
Gelato-Inspired Highlighters
Gelato-Inspired Highlighters
Laura Geller Launched Minis of Its Baked Gelato Swirl Illuminators
Dreamy Ultra-Luxurious Childrenswear
Dreamy Ultra-Luxurious Childrenswear
Aristocrat Kids is a Stylish & High-End Kids Fashion Retailer
Impressive Modern Italian Restaurants
Impressive Modern Italian Restaurants
Brunetti Restaurant Offers Every Aspect of Italian Cuisine
Rustic Italian Gelaterias
Rustic Italian Gelaterias
The Piccolina Gelateria Restaurant Serves Classic Gelato Recipes
Savory Pretzel-Packed Ice Creams
Savory Pretzel-Packed Ice Creams
Ben & Jerry’s Topped Pretzel Palooza is Indulgent and Fairtrade
Springtime Gelato Collections
Springtime Gelato Collections
Fiasco Gelato's 'Hello Spring' Line Features Floral, Easter Flavors
Candy Flavor Challenges
Candy Flavor Challenges
HI-CHEW's East Meets West Flavor Challenge Has Fans Decide a New US Flavor
play_circle_filled Digital Age Blinders
Digital Age Blinders
Panasonic Helps Consumers Concentrate with Innovative Noise-Cancelling Design
Fruity Gelato Ice Pops
Fruity Gelato Ice Pops
Talenti Gelato is Now Selling Solero Pops and Bars
Savory Sauce Ice Creams
Savory Sauce Ice Creams
Seasoning Brand Deksomboon Launched a New Soy Sauce Ice Cream
Umami Miso Ice Creams
Umami Miso Ice Creams
Salt & Straw's Xocolatl de Davíd’s Miso Bar Dessert is a Collaborative Treat
Monk Fruit-Sweetened Gelato
Monk Fruit-Sweetened Gelato
The New Talenti Low-Sugar Gelato Comes in Three Tasty Flavor Options
In-Pot Soufflé Packaging
In-Pot Soufflé Packaging
Delici's Soufflé Desserts are Packaged in Reusable Ceramic Ramekins
Fermented Probiotic Mayonnaise
Fermented Probiotic Mayonnaise
LifeFoods' Healthy Mayonnaise is Packed with Fermented Greens
Flax-Based Mayonnaise Condiments
Flax-Based Mayonnaise Condiments
Linéo Gourmet Mayonnaise is Prepared with Omega-Rich Linseed Oil
Clean-Label Mayonnaise Spreads
Clean-Label Mayonnaise Spreads
Tessemae's All-Natural Mayonnaise is Free From Sugars and Gums
Egg-Free Vegan Condiments
Egg-Free Vegan Condiments
The Sacla Free from Mayonnaise is Suitable for Vegans
Plant-Based Mayonnaise Spreads
Plant-Based Mayonnaise Spreads
The Not Company's 'Not Mayo' is Made with Chickpeas, Water & Salt
Chewy Candy Popsicles
Chewy Candy Popsicles
Confectionery Company Morinaga is Making Candy-Inspired Popsicles
Greek Yogurt-Based Condiments
Greek Yogurt-Based Condiments
Blue Plate's Light Mayonnaise is Made with Tangy Greek Yogurt
Handcrafted Eggless Mayonnaise
Handcrafted Eggless Mayonnaise
'Soyoness' Specializes in Making Mayo for Vegans
Plant-Based Sandwich Spreads
Plant-Based Sandwich Spreads
Sir Kensington's Vegan Mayonnaise is Made with Aquafaba