Heinz Wattie’s in New Zealand is releasing a risky product in collaboration with local ice cream brand Tip Top. The condiments brand worked alongside the dessert specialists to create a tomato sauce-inspired flavor of ice cream. The treat is limited edition and tasting reports share that the product is "not bad" and "quite spicy."
For the development of the unconventional flavor, Heinz Wattie’s and Tip Top utilized a French vanilla base which is infused with a "tangy tomato sauce ripple." The collaborators have not yet announced when the experimental treat will launch, however, it is sure to cause quite the stir. Innovative and daring combinations like this are bound to spark the curiosity in consumers, ultimately assuring that Heinz Wattie’s and its ice cream partner will enjoy the spotlight for a while.