In order to welcome singer Ed Sheeran back to Ireland, Gelati launched an unusual product—ketchup ice cream. As unconventional as this sounds, Sheeran is such a fan of Heinz Ketchup that he has the condiment company's logo tattooed on his body. For fans who will be attending the singer's concert, Gelati is offering free cones of its tomato ketchup ice cream.
The red-colored ice cream scoops are in fact made with real ketchup, which also serves as a topping for the frozen treat. When refining the flavor of the ice cream, Gelati encountered challenges with sugar and salt, as both serve as anti-freezing agents. However, Gelati now hopes to draw in Ed Sheeran himself with its perfected recipe.