Color-changing fashion and accessories enhance appeal
Implications - Reactive materials and ingredients in the fashion industry allow for color-changes based on UV light or temperature changes–observable in everything from nail polish to shoes. This shift comes as Millennial and Gen Z consumers' increasingly seek out dynamic aesthetic choices that they can see playing out well on social media.
Workshop Question — How could your brand better adapt its aesthetic for social media?
4 Featured, 36 Examples:
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Feb 19 — Jul 19
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