Color-changing fashion and accessories enhance appeal
Trend - Reactive materials and ingredients in the fashion industry allow for color-changes based on UV light or temperature changes–observable in everything from nail polish to shoes. This shift comes as Millennial and Gen Z consumers increasingly seek out dynamic aesthetic choices that they can see playing out well on social media.
Insight - Much of what today's young consumer purchases is in-part driven by how "shareable" that item or service is online. With their social, professional, and even political lives often taking place in the digital sphere–Millennials and Gen Z often seek out branded interactions that will add value to their public profiles. These consumers are more likely to purchase from brands that are able to capture this balance–whether it's related to aesthetics, interactivity, or the promotion of positive causes.
Insight - Much of what today's young consumer purchases is in-part driven by how "shareable" that item or service is online. With their social, professional, and even political lives often taking place in the digital sphere–Millennials and Gen Z often seek out branded interactions that will add value to their public profiles. These consumers are more likely to purchase from brands that are able to capture this balance–whether it's related to aesthetics, interactivity, or the promotion of positive causes.
Workshop Question - How could your brand better adapt its aesthetic for social media?
Trend Themes
1. Reactive Materials and Ingredients in Fashion - Innovation opportunities are plentiful for manufacturers looking to add color changing qualities based on temperature and UV light to apparel, footwear, and accessories.
2. Interactive Technology-infused Fashion - There is a prime opportunity for fashion and technology companies to capitalize on the younger generation’s desire for cohesive brand experiences, particularly through the inclusion of interactive components in their apparel and accessories.
3. Color-changing Novelties - Products with color changing properties, such as nail polish, offer a way to tap into consumers’ desire for unique experiences while still maintaining a level of practicality and affordability.
Industry Implications
1. Fashion and Apparel - Apparel companies can incorporate responsive materials and interactive technology into their products, particularly those targeted toward younger generations looking for novelty, aesthetic appeal, convenience, and shareability.
2. Beauty and Personal Care - Companies in this sector can tap into the trend of color-changing properties, offering innovative, experiential products, such as nail polish, of interest to younger, novelty-seeking consumers.
3. Home Goods and Interior Design - Incorporating color-changing properties into upholstery, curtains, and other home furnishings can offer both practical and aesthetic value, and enhance the consumer's atmosphere and experience. This technology can also be used to create innovative art displays.
4 Featured, 36 Examples:
118,341 Total Clicks
Date Range:
Feb 19 — Jul 19
Trending:
Hot
Consumer Insight Topics:
