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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,138 more

Adaptive Aesthetic

Color-changing fashion and accessories enhance appeal

Implications - Reactive materials and ingredients in the fashion industry allow for color-changes based on UV light or temperature changes–observable in everything from nail polish to shoes. This shift comes as Millennial and Gen Z consumers' increasingly seek out dynamic aesthetic choices that they can see playing out well on social media.
Workshop Question — How could your brand better adapt its aesthetic for social media?
9.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
47,692 Total Clicks
Date Range:
Feb 19 — Jul 19
Trending:
This Month and V. Hot
Consumer Insight Topics:

Featured Examples

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