The Vollebak Black Squid Jacket is a color-changing piece of outerwear that will keep wearers protected from the elements, while also ensuring optimal visibility when braving harsh conditions.
As the name suggests, the jacket is inspired by a cephalopods ability to change color and has been engineered with two billion microscopic glass spheres that will change in aesthetic depending on the amount of available light. This means the jacket will appear as black when in lowly lit environments and will change to a vibrant iridescent shade in bright conditions for a completely unique outerwear option.
The Vollebak Black Squid Jacket is characterized by its color changing capabilities, but is also suitable for staving off harsh conditions thanks to its wind and waterproof design.
Why This Trend Is Growing
- Color-changing Outerwear
- Disruptive innovation opportunity: Develop clothing and accessories that change color according to light conditions for enhanced visibility and style.
- Bio-inspired Design
- Disruptive innovation opportunity: Apply principles from nature to create innovative and functional products, such as outerwear inspired by the adaptive abilities of cephalopods.
- Weather-resistant Fashion
- Disruptive innovation opportunity: Combine fashion and functionality by designing clothing that protects against harsh weather conditions, offering both style and practicality.
Industries Being Reshaped
- Outdoor Apparel
- Disruptive innovation opportunity: Transform the traditional outdoor apparel industry by incorporating advanced materials and technologies for improved performance and aesthetics.
- Sports Gear
- Disruptive innovation opportunity: Develop sports gear with color-changing properties to enhance visibility and customization options.
- Fashion and Textiles
- Disruptive innovation opportunity: Introduce bio-inspired designs and materials into the fashion and textiles industry to create unique and cutting-edge products.
