Color-changing fashion garments combine versatile aesthetics in a playful way. There are many innovations that stem out of fabrics like this. ChroMorphous, for example, is created by fiber-optic and fiber-device scientists at the University of Central Florida. The product carries with it the promise to completely revolutionize how people style their outfits as consumers can change the color of their piece through a smartphone app.
Other examples of color-changing fashion rely on more traditional approach. That is, the fabrics are UV-responsive. The collaboration between Converse and Chinatown Market is a great example of this innovation. SUNS, on the other hand, are a newer option that is also sustainable—for the purchase of each pair, the company plants 10 trees, recognizing that all contemporary brands need to make commitments to the environment.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
