The iconic Chuck 70 high top and the Chuck 70 Ox low top silhouettes by Converse have been adapted and made available as color-changing shoes. The playful product launch is made possible through a collaboration between the well-regarded footwear brand and Chinatown Market.
The color-changing shoes utilize special technology that is responsive to UV light. As a result, when the uppers come in contact with it, their hue shifts to pink, blue and orange. In addition, the "soles also undergo this magical metamorphosis." This feature is playful for both younger and older demographics as the Chuck 70 and Chuck 70 Ox are timeless silhouettes. While the former retails for $100 USD, the latter is made available to consumers for $95 USD.