Pro-Millennial consumers seek traditional milestones through modern methods
Trend - Modern brands in the lifestyle space are using strategies like customization, education, and interactivity in order to appeal to Millennials and offer them products and services to help them reach key milestones in their adulthood.
Insight - Though the Millennial generation is statistically engaging in typical adult milestones later than previous generations, that doesn't mean they're rejecting these milestones altogether. The Pro-Millennial is currently in their mid-late 30s and heavily focusing on achieving these more traditional goals. However, Pro-Millennials are still Millennials, and want to approach these traditions in a more contemporary way.
Insight - Though the Millennial generation is statistically engaging in typical adult milestones later than previous generations, that doesn't mean they're rejecting these milestones altogether. The Pro-Millennial is currently in their mid-late 30s and heavily focusing on achieving these more traditional goals. However, Pro-Millennials are still Millennials, and want to approach these traditions in a more contemporary way.
Workshop Question - "Millennial" is no longer a synonym for "young." How could this change the way your company views the Millennial demographic?
Trend Themes
1. Modernizing Traditional Milestones - Millennials seeking traditional milestones are attracted to modern brands that offer customization, education, and interactivity.
2. Interactive Millennial Parenting - Consumers desire interactive Millennial parenting tools that spark discussion and go beyond instructional texts.
3. User-friendly Investing - Financial services that combine powerful technology with human advice are making investment accessible for the inexperienced.
Industry Implications
1. Real Estate and Mortgages - Online digital mortgage brokers are disrupting the traditional model to offer free and accessible services for first-time buyers and existing homeowners.
2. Podcasting and Media - Empowering Black Dad podcasts are addressing a lack of positive representation of black fathers in the media through engaging conversations about modern parenthood experiences.
3. Jewelry Retail - At-home engagement ring try-ons are a new trend in the jewelry industry, using 3D printing to provide consumers with a more convenient and personalized shopping experience.
