Pro-Millennial consumers seek traditional milestones through modern methods
Implications - Though the Millennial generation is statistically engaging in typical adult milestones later than previous generations, that doesn't mean they're rejecting these milestones altogether. The Pro-Millennial is currently in their mid-late 30s and heavily focusing on achieving these more traditional goals. However, Pro-Millennials are still Millennials and want to approach these traditions in a more contemporary way. Specifically, customization, education, and interactivity are heavily valued, showing that Millennials aren't avoiding adulthood, but redefining it.
Workshop Question — "Millennial" is no longer a synonym for "young" -- how could this change the way your company views the Millennial demographic?