Many aren't confident with their experience in financial matters and Wealthsimple — a user-friendly investment platform, seeks to change that through "powerful technology and human advice."
Without a doubt, a promising combination, the service specializes in custom-built, zero-maintenance portfolios. Individuals who opt-in for Wealthsimple are able to invest on autopilot, with a safety net of expert advisors who work extensively to meet individual goals. The features include auto-deposits, instant dividend reinvesting, automatic rebalancing with reference to market changes, as well as easy access for account management via Wealthsimple's "award-winning website and mobile app."
The user-friendly investment service diversifies market engagement by user-selected risk levels and investments "across the entire stock market using Exchange Traded Funds (ETFs)."