Multifunctional cookers help streamline food preparation on excursions
Trend - Appliance brands are creating multifunctional products for outdoor cooking. These innovations give campers and outdoor enthusiasts tools that boast a number of creative meal preparation methods.
Insight - Adventurous consumers are always seeking new ways to be practical in outdoor spaces and many look to do so with innovative products that alleviate packing anxiety. These individuals usually opt-in for features like multifunctionality, however, they also place emphasis on home-like aesthetics as there is a strong preference for the outdoor space to mimic the comforts of the home environment.
Insight - Adventurous consumers are always seeking new ways to be practical in outdoor spaces and many look to do so with innovative products that alleviate packing anxiety. These individuals usually opt-in for features like multifunctionality, however, they also place emphasis on home-like aesthetics as there is a strong preference for the outdoor space to mimic the comforts of the home environment.
Workshop Question - Consider how your brand could leverage popular innovations from adjacent space to better meet the needs of your more niche customer segments.
Trend Themes
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Multifunctional Outdoor Cookware — Appliance brands are creating multifunctional products for outdoor cooking to cater to the adventurous and practical consumers.
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Durable and Lightweight Outdoor Cookware — Outdoor enthusiasts are opting for lightweight yet heavy-duty cookware for extended periods in the wilderness.
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Collapsible and Compact Outdoor Cookware Systems — Portable and collapsible cookware systems are gaining popularity among campers and hikers who are restricted to carry heavy equipment.
Industry Implications
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Camping and Outdoor Equipment — Camping and outdoor equipment brands can focus on creating multifunctional and durable cookware systems.
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Appliance and Kitchen Ware Industry — Appliance and kitchen ware brands can target the camping and outdoor enthusiasts by creating lightweight, durable and multifunctional products.
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Lifestyle and Travel Industry — Lifestyle and travel brands can incorporate these cooking solutions in their product lineup to cater to the adventurous travel enthusiasts.
4 Featured, 34 Examples:
125,111 Total Clicks
Date Range:
Nov 18 — Jul 19
Trending:
Warm
Consumer Insight Topics:
