Category
Lifestyle
Assisted Choices
Trend cluster
Category
Marketable
Sci-Fi
Brands leverage consumers’ obsession with Science Fiction as a marketing tactic.
5.0
Trend score
Trend
What is the Marketable Sci-Fi trend?
Marketable Sci-Fi: More campaigns and ads based around science fiction are emerging from companies in industries such as culinary, fashion and technology; as brands look to pop culture for marketing inspiration. With today’s fascination of TV shows like Stranger Things, a lot of brands are playing into this phenomenon through very strategic marketing - making it easy for them to catch the attention of consumers, and maintain it long enough to make a lasting impression.
Insight
The consumer insight behind the Marketable Sci-Fi trend
Marketing that directly draws from pop-culture inspirations has long had appeal for consumers. This tactic is especially strong in the modern-day, with young consumers in particular craving branded content that aligns with their personal interests, and that also has the capacity to be shared online. The resurgence of sci-fi themes in pop culture has allowed for creative and novel ways for consumers to connect with brands.
Trend themes
Themes within the Marketable Sci-Fi trend
Three behaviours holding the trend together01
Pop Culture Marketing
Brands leveraging pop culture references in marketing offers a personalized approach that resonates with young consumers.
02
Sci-Fi Revival
The resurgence of sci-fi themes in popular media presents opportunities for creative and novel marketing strategies.
03
Augmented Reality Advertising
Using augmented reality, brands can provide unique and engaging experiences for their audience, leading to increased consumer engagement.
Industry implications
What the Marketable Sci-Fi trend means for industry
Where the trend changes the playbookFor
Entertainment
The entertainment industry can leverage pop culture trends to generate new content ideas and market products more effectively.
For
Retail
Retailers can incorporate augmented reality and sci-fi references to create interactive and engaging experiences for consumers.
For
Food and Beverage
Food and beverage companies can create limited-edition or themed products to capitalize on pop culture trends and generate buzz.
Workshop question
How can you use pop culture as a marketing strategy?
Trend signals
Trend signals for Marketable Sci-Fi
Trend score 5.0 out of 10, from popularity 73%, activity 69%, freshness 8%.
Popularity73%
Activity69%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Marketable Sci-Fi trend
4 featured examples from May 30 to Jul 25, 2019CategoryMarketing
Promotional Sci-Fi Arcades
Coca-Cola is Launching a Stranger Things-Themed Pop-Up Arcade
Opportunities to create unique, themed beverages that tie in with pop culture franchises.
CategoryPop Culture
Iconic Living Room-Inspired Ads
IKEA Recreated Scenes from TV Shows with Its Own Products
Opportunity for furniture and home decor companies to recreate iconic TV show living room designs using their own products.
CategoryMarketing
Sci-Fi AR Marketing
Google Used the New York Times to Host a Stranger Things Augmented Reality Ad
Disruptive opportunities for advertising agencies to incorporate augmented reality into their campaigns and offer innovative solutions to clients.
CategoryPop Culture
Sci-Fi Show-Inspired Theme Parks
Coney Island Will Transform to Celebrate Stranger Things Season 3
Theme parks, streaming platforms, and entertainment companies can leverage pop-up experiences to engage fans and create buzz for their content.
