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Marketable Sci-Fi

Brands leverage consumers’ obsession with Science Fiction as a marketing tactic

Trend - More campaigns and ads based around science fiction are emerging from companies in industries such as culinary, fashion and technology; as brands look to pop culture for marketing inspiration. With today’s fascination of TV shows like Stranger Things, a lot of brands are playing into this phenomenon through very strategic marketing - making it easy for them to catch the attention of consumers, and maintain it long enough to make a lasting impression.

Insight - Marketing that directly draws from pop-culture inspirations has long had appeal for consumers. This tactic is especially strong in the modern-day, with young consumers in particular craving branded content that aligns with their personal interests, and that also has the capacity to be shared online. The resurgence of sci-fi themes in pop culture has allowed for creative and novel ways for consumers to connect with brands.
Workshop Question - How can you use pop culture as a marketing strategy?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 30 Examples:
55,393 Total Clicks
Date Range:
May 19 — Jul 19
Trending:
Warm
Consumer Insight Topics:

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