Furniture giant IKEA is able to delight its customers, as well as recognize the efforts of IKEA employees, through a wonderfully whimsical campaign. Employing the creative forces of Mother London and the animators of Layzell Bros, the megastore was able to release a vibrant cartoon series called 'We Love the Things You Hate.'
The animated installments follow IKEA customers who are frustrated by a certain situation — from waiting for the public bus after a purchase at the store to trying to decipher a building manual for their new furniture. In the maze-like narrative of the videos, IKEA employees are depicted "as superheroes of sorts" that come to the customer's aid. On one hand, the campaign promotes the furniture store's impeccable customer service, on the other, it humanizes its employees.
Why This Trend Is Growing
- Whimsical Advertising Campaigns
- Companies can use quirky animation campaigns to delight customers and creatively promote their brand.
- Employee Recognition Initiatives
- Companies can recognize and humanize their employees through marketing campaigns that depict them as heroes.
- Brand Awareness Through Customer Service
- Creative and effective marketing campaigns can promote a company's impeccable customer service and brand ethos.
Industries Being Reshaped
- Furniture Retail
- Marketing campaigns that highlight excellent customer service can differentiate a furniture retailer in a crowded market.
- Advertising and Marketing
- Companies in advertising and marketing can create innovative and engaging campaigns that use animation to promote brands in unique ways.
- Film and Animation Production
- Animation studios can team up with advertising agencies to create interesting and visually impressive campaigns that can improve brand awareness.
