Category
Business
Assisted Conversion
Trend cluster
Category
Diversified
Internal
Big brands promote consumer-facing initiatives to highlight office diversity.
4.0
Trend score
Trend
What is the Diversified Internal trend?
Diversified Internal: Increasingly, bigger consumer-facing brands are unveiling initiatives that highlight inclusive office culture and diverse hiring practices. This speaks to the need for companies to attract top talent by leaning into diversity and inclusivity. This also signals the fact that consumers expect that the brands they love will align with their values not just for marketing purposes, but also in internal processes.
Insight
The consumer insight behind the Diversified Internal trend
Today's young consumer is increasingly wary of brands' consumer-facing pushes for diversity and inclusion, as it's known that the internal cultures and policies don't always replicate the empowerment that brands promote. Thus, consumers are looking to see how brands are incorporating diverse and inclusive policies in their day-to-day processes to make their own assumptions on brands' workplace cultures.
Trend themes
Themes within the Diversified Internal trend
Three behaviours holding the trend together01
Diversified Internal Processes
Bigger consumer-facing brands are unveiling initiatives that highlight inclusive office culture and diverse hiring practices.
02
Consumer Expectation
Consumers expect that the brands they love will align with their values not just for marketing purposes, but also in internal processes.
03
Inclusive Job Titles
Inclusive job titles such as Head of Diversity and Inclusion becomes a necessity in promoting a more wholesome work environment.
Industry implications
What the Diversified Internal trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Brands need to unveil initiatives that highlight inclusive office culture and diverse hiring practices not just for marketing purposes, but also in internal processes.
For
Fashion and Luxury Goods
Luxury fashion houses like Chanel need to amplify their work culture by promoting the role of Head of Diversity and Inclusion.
For
Technology
E-commerce sites like Amazon can promote diversity practices within their workplaces and recognize the diversity of their employees through initiatives like the sign language logo.
Workshop question
How do the internal hiring processes for your company impact your overall brand identity?
Trend signals
Trend signals for Diversified Internal
Trend score 4.0 out of 10, from popularity 66%, activity 46%, freshness 8%.
Popularity66%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
South America
Evidence
Examples of the Diversified Internal trend
4 featured examples from Apr 17, 2018 to Jul 26, 2019CategorySpecial
American Sign Language Logos
Amazon Pays Tribute to Its Diverse Range of Employees with a New Logo
The recognition of diversity in the workplace and the creation of employee-led initiatives can lead to more innovative and inclusive practices within the e-commerce industry.
CategorySpecial
Women-Celebrating Company Videos
This Emirates Video is Aired for International Women's Day
Marketing and advertising industry can create empowering campaigns for supporting a more diverse and inclusive work culture
CategoryLuxury
Diversity-Centric Job Titles
Luxe Label Chanel Appointed Its First Head of Diversity and Inclusion
Disruptive innovation opportunity: Fashion brands can differentiate themselves and attract customers by appointing Heads of Diversity and Inclusion to drive a more inclusive and e…
CategorySocial Good
Workplace Diversity Campaigns
HP's latest 'Reinvent Mindsets' Video Addresses the Latino Community
Tech companies like HP can create diversity campaigns to promote a more inclusive workplace culture.
