Big brands promote consumer-facing initiatives to highlight office diversity
Implications - Increasingly, bigger consumer-facing brands are unveiling initiatives that highlight inclusive office culture and diverse hiring practices. This speaks to the need for companies to attract top talent by leaning into diversity and inclusivity. This also signals the fact that consumers expect that the brands they love will align with their values not just for marketing purposes, but also in internal processes.
Workshop Question — How do the internal hiring processes for your company impact your overall brand identity?