Soap & Glory, a skincare, bodycare and cosmetics brand, recently launched its #MoreThanLips campaign, which was created in celebration of International Women's Day on March 8th.
To sum up the campaign, the brand released a short video that showed what some of thewomen it was involved with had to say about what struggles they've faced, and what's kept them pushing forward. The stories were shared publicly at a branded event, where consumers were also able to try out some of its products.
The video focused on the women's lips as they told their stories, going along with the campaign's name, #MoreThanLips. In the beauty industry, women's looks are often used to represent them, however with this campaign, Soap & Glory gave the floor to their stories and strength instead.