This empowering skincare campaign by premium Japanese brand SK-II is meant to break the stigmatic notion that women have to wear makeup in order to be perceived as beautiful. For the ongoing #BareSkinProject, the brand taps into Chloë Grace Moretz — an American actress who most notably appears in the popular movie franchise Kick-Ass.
The skincare campaign is focused not only on pushing SK-II's Facial Treatment Essence but also offers a marketed confidence-boost to women everywhere. Shot by Magnum Photos' Christopher Anderson and Alessandra Sanguinetti, the photographs, and the commercial feature an all-natural and unretouched Chloë Grace Moretz. This good-natured skincare campaign is yet another example of how beauty brands are moving toward understanding, nurturing and supporting their consumer by standing up to unrealistic standards.
Photo Credits: Magnum Photos
Why This Trend Is Growing
- Makeup-free Beauty Campaigns
- Beauty brands are launching makeup-free campaigns to break the stigma around the notion that women have to wear makeup to be perceived as beautiful.
- Unretouched Model Campaigns
- Beauty brands are promoting body positivity by featuring unretouched models and celebrities in their campaigns.
- Confidence-boosting Skincare
- Skincare brands are highlighting the confidence-boosting benefits of their products to empower women and promote self-care.
Industries Being Reshaped
- Beauty and Skincare Industry
- The beauty and skincare industry can further disrupt traditional beauty standards and empower consumers by launching more makeup-free and unretouched campaigns.
- Entertainment Industry
- The entertainment industry can collaborate with beauty brands to feature diverse and unretouched talents in their campaigns to promote body positivity and self-confidence.
- Photography Industry
- The photography industry can contribute to the beauty industry's shift toward promoting natural beauty by specializing in unretouched and authentic photography.
