In an effort to push for more diversity in the workplace, HP launched a new initiative entitled #MoreLikeMe, which will provide 15 lucky creatives with the opportunity to attend Cannes festival.
HP is going above and beyond with this offering, as its providing an opportunity for these program participants to inspire change in the industry, in addition to an exciting trip with networking opportunities. While at Cannes, the individuals will take part in post-festival planning while attending a number of informative mentorship events. According to Louise Benson, the executive festival director at Cannes Lions, “I hope the inaugural #MoreLikeMe program will inspire the industry at large, as well as provide role models and inspiration for the next generation of creatives from around the world.”
Image Credit: Cannes festival via Getty Images
What's Driving This Trend
- Diversity in the Workplace
- Disruptive innovation opportunity: Develop new initiatives and programs that promote and support diversity in the workplace.
- Inclusive Mentorship Programs
- Disruptive innovation opportunity: Create mentorship programs that connect industry leaders with underrepresented creatives, fostering growth and inspiration.
- Networking Opportunities at Festivals
- Disruptive innovation opportunity: Build platforms or apps that enhance networking opportunities at festivals, connecting professionals in creative industries.
Who This Affects Most
- Technology
- Disruptive innovation opportunity: Develop advanced AI-powered tools or platforms to assist companies in implementing and measuring diversity initiatives.
- Event Planning and Management
- Disruptive innovation opportunity: Create innovative event planning and management software that helps organizers curate diverse and inclusive festival programs.
- Mentorship and Coaching
- Disruptive innovation opportunity: Launch online mentorship platforms that connect aspiring creatives with industry professionals, expanding access to mentorship opportunities.
