Smart, predictive technology aids consumers with shopping list-makers
Implications - As more consumers turn to their phones to store their shopping lists, brands take this a step further with organization apps and predictive list-makers. New platforms that leverage AI, smart technology and voice-assistive tools make it easier than ever for consumers to keep track of what they need when they're shopping - and it can even help navigate physical stores. This shift in advanced retail communication allows consumers to stay on top of their to-do lists and increases seamless shopping experiences.
Workshop Question — How can you leverage smart brick-and-mortar technology to ease consumers' path to purchase?