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Dietary Matchmaking

Brands are using food preferences to pair potential couples

Trend - Matchmaking apps and services are prioritizing users’ dietary habits and favorite foods in order to better curate potential romantic couplings. The emphasis being placed on pairings that are focused on niche commonalities highlights the consumer desire for more curated experiences from the lifestyle brands they engage with.

Insight - Consumers looking for love, or simply connections with others, are still finding gaps and challenges even despite the plethora of online platforms available. Lack of commonalities is driving consumers to look for solutions that take into account more specific or detailed traits and preferences. As a result, platforms that pair users based on more niche qualities like dietary habits offer a more curated and creative matchmaking opportunity.
Workshop Question - Consider how your brand could provide a more curated experience for your consumers.
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
20,844 Total Clicks
Date Range:
Feb 18 — Jul 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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