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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,796 more

EcoTainment

Alcohol brands use events to raise environmental awareness

Trend - Alcohol brands are committing to sustainable practices and using events to showcase organizational commits, this includes cocktail competitions, workshops, and more. Many of these events highlight sustainability in various ways including the use of local ingredients, as well as having furniture and glassware that are 100% upcycled.

Insight - Many younger consumers value brands that engage in eco-conscious behaviors and promote sustainability. However, it is not enough to simply promote awareness and customers also wish to see direct action. This is because Millenials and Gen Z consumers do not trust brands at face value, as they are the most educated generations to date and recognize some adverse impacts of large brands in the past.
Workshop Question - What is your brand doing to ensure you can draw in today, and tomorrow's consumers?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 58 Examples:
79,677 Total Clicks
Date Range:
May 18 — Jan 20
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Futuristic Vegan Cocktail Bars
Futuristic Vegan Cocktail Bars
Neon Tiger Offers an Experience Set in the Year 2048
With clean, free-from foods on the rise, there are a handful of health-focused vegan cocktail bars popping up around the world. In Charleston, South Carolina, Neon Tiger is set to open in March,... MORE
Clean-Air Bars
Clean-Air Bars
Ketel One Vodka is Launching an Eco, Plant-Filled Drinking Space
The Ketel One Urban Garden Collective is set to open in just a few days in London as the city’s first “clean air bar.” While there are plenty of dingy bars and pubs with dark... MORE
play_circle_filled Consumable Whisky Pods
Consumable Whisky Pods
The Glenlivet Capsule Collection is Package-Free
Changing attitudes towards conventional packaging solutions are challenging brands to distribute their products in creative new ways and to do so, whisky brand The Glenlivet unveiled The Glenlivet... MORE
Virtual Cocktail Competitions
Virtual Cocktail Competitions
Sombra Mezcal is Hosting a Sustainable Cocktail Competition
There are plenty of cocktail competitions held at various in-person events throughout the year and around the globe, but Sombra Mezcal is hoping to set itself apart by hosting its first-ever... MORE
play_circle_filled Sustainable Cocktail Bars
Sustainable Cocktail Bars
Ketel One Created a Bar Made of Repurposed Post-Consumer Materials
At the world’s largest bartender competition, World Class, Ketel One created a sustainable cocktail bar to get people thinking about the many ways in which they can be kind to the environment.... MORE
Natural Winemaking Courses
Natural Winemaking Courses
The Mindful Winemaking Course Focuses on Sustainable Winemaking
Hosted by on-trade drinks supplier Bibendum, the Mindful Winemaking Course is a one-day training event that hopes to better educate customers about sustainable winemaking practices. Launched on... MORE
Sustainable Cocktail Menus
Sustainable Cocktail Menus
Nine Lives' Menu Features Ingredients Like Avocado Skins & Croissants
London’s Nine Lives bar created a nine-piece sustainable cocktail menu that features ingredients that would otherwise go to waste. The menu—which has cocktails named after 90s hip-hop tracks MORE

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