At the world's largest bartender competition, World Class, Ketel One created a sustainable cocktail bar to get people thinking about the many ways in which they can be kind to the environment.
As well as serving a Ketel One Bloody Mary made with locally sourced ingredients at the bar, Ketel One collaborated with Pentatonic on a bar made with reclaimed, recycled and repurposed post-consumer materials, including everything from plastic bottles and DVDs to yogurt pots and old mobile phones.
Ketel One aims to inspire people to create classic cocktails with a sustainable twist by reducing waste, favoring natural ingredients and making the most of locally sourced garnishes. Over the next year, the sustainable cocktail bar and Ketel One's 'Better' serves will continually inspire bartenders.
Why This Trend Is Growing
- Sustainable Cocktail Bars
- Incorporate eco-friendly materials and locally sourced ingredients in cocktails to reduce waste and promote sustainability.
- Repurposed Materials
- Search for innovative ways to repurpose post-consumer materials and reduce waste by incorporating them into products like furniture or decor.
- Green Events
- Host eco-friendly events that inspire attendees to think about sustainability and use recycled or repurposed materials for the decor or promotional materials.
Industries Being Reshaped
- Hospitality
- Hotels, restaurants and bars looking to incorporate sustainable practices into their business model can look into using locally sourced ingredients and repurposed materials for decor.
- Waste Management
- Companies that specialize in waste management can explore new innovative products that repurpose post-consumer waste, like furniture made from recycled materials.
- Events Planning
- Event planners can offer sustainable event options, using recycled or repurposed materials for decor and encouraging the use of locally sourced ingredients.
