The Dunnet Bay Distillers Wonders of the Wilderness Holy Grass Scottish Vodka with Apple Tonic cocktail is a new creation from the distillery to provide consumers with a sustainable canned libation to enjoy. The cocktail is made with the namesake holy grass botanical that is sourced locally, while the packaging and labeling are achieved using fruit waste alongside the highly recyclable aluminum can. The cocktail comes in 250ml cans with a 5.5% ABV at a price point of £2.50 each.
Environment Manager at Dunnet Bay Sarah Lyons spoke further on the Dunnet Bay Distillers Wonders of the Wilderness Holy Grass Scottish Vodka with Apple Tonic cocktail saying, "Aluminium is of course one of the most sustainable packaging materials, being a high grade, lightweight metal that is infinitely recyclable. We also wanted the label to be as sustainable as possible and chose paper over a plastic sleeve as direct printing was not available to us. This product therefore accords with our company’s environmental sustainability ethos.”
Why This Trend Is Growing
- Sustainable Canned Beverages
- The development of canned cocktails and other beverages that incorporate sustainable ingredients and packaging materials presents an opportunity for companies to meet growing consumer demand for eco-friendly options.
- Local Sourcing of Botanicals
- The use of locally-sourced botanicals in canned cocktails and other beverages can help companies capture consumer interest in regional flavors and ingredients, while also supporting local communities and reducing the environmental impact of transportation.
- Innovative Packaging Design
- The use of fruit waste and other sustainable materials in packaging design for canned cocktails and other beverages presents an opportunity for companies to differentiate themselves in the market and appeal to eco-conscious consumers.
Industries Being Reshaped
- Alcoholic Beverages
- The development of sustainable canned cocktails and other eco-friendly alcoholic beverages presents an opportunity for companies to differentiate themselves in a highly competitive market and appeal to consumers who prioritize environmental sustainability.
- Food and Beverage Packaging
- The use of innovative, sustainable packaging materials and design in the canned cocktail and beverage industry represents a disruptive innovation opportunity for companies to meet customer demand for eco-friendly options and reduce their environmental impact.
- Hospitality and Tourism
- As more consumers seek sustainable travel experiences and eco-conscious accommodations, hotels, resorts, and other hospitality businesses can leverage sustainable canned cocktails and other eco-friendly beverage offerings as a way to appeal to this growing market segment.
