During this year's Super Bowl, Bumble showcased a new 'The Ball is in Her Court' commercial that stars tennis all-star athlete Serena Williams. Bumble is a dating and networking platform that is designed for women to enable the initial conversation. It encourages women to take action in their own lives, not wait and reminds them of the power that they already have.
In the commercial, Williams says "don't wait until they give you power, because here's what they won't tell you, you already have it." The commercial was created and directed by a team that consisted on only females and Williams explained that it was important to have something like the Ball is in Her Court ad reach a media outlet that is celebrated more towards men.