The fast food industry opens itself to opportunities in the luxury market
Implications - Brands in the fast food space are entering the luxury market (or vice versa) in a way that allows for crossover appeal for varying demographics. Whether in food items or in experimentation with new business models, this shift reveals how brands can collaborate with unlikely industries in order to maximize their appeal.
Workshop Question — Consider an industry that in some ways, is the antithesis of yours. How could your company expand into that space?