Brands are expanding plant-based alternatives to include bacon
Trend - The recent popularity of plant-based burgers has extended to the breakfast space to include alternative versions of bacon products. Such products highlight how consumer openness to incorporating plant-based alternatives into their diets has created a demand for increased product variety.
Insight - As the number of plant-based alternatives increases, consumers are becoming more open to testing out those based on familiar products. Whether for novelty, ethical, or environmental reasons, consumers are increasingly experimenting with incorporating plant-based products into their diets as discussions surrounding environmental issues proliferate the media.
Insight - As the number of plant-based alternatives increases, consumers are becoming more open to testing out those based on familiar products. Whether for novelty, ethical, or environmental reasons, consumers are increasingly experimenting with incorporating plant-based products into their diets as discussions surrounding environmental issues proliferate the media.
Workshop Question - Consider how your brand could better meet the changing interests of consumers.
Trend Themes
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Plant-based Meat Alternatives — As the number of plant-based alternatives increases, consumers are becoming more open to testing out those based on familiar products.
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Environmental Sustainability — Discussions surrounding environmental issues have proliferated the media and have made consumers more aware and interested in eco-friendly alternatives.
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Healthy Eating — Consumers are increasingly experimenting with plant-based products or meatless alternatives into their diets for health purposes.
Industry Implications
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Food Industry — Companies focused on plant-based and eco-friendly food products have opportunities to develop healthy, sustainable and indulgent meat alternatives, and contribute to environmental causes.
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Retail Industry — Retailers may see increased demand for plant-based, sustainable, and healthy meat alternatives and should consider providing more options to meet consumers' growing needs.
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Marketing and Advertising Industry — Marketing professionals can tap into the trend of sustainable meat alternatives and eco-friendly food products by creating campaigns that communicate the benefits of these products and encourage their usage.
