Category
Lifestyle
Assisted Choices
Trend cluster
Category
Alternative
Bacon
Brands are expanding plant-based alternatives to include bacon.
4.7
Trend score
Trend
What is the Alternative Bacon trend?
Alternative Bacon: The recent popularity of plant-based burgers has extended to the breakfast space to include alternative versions of bacon products. Such products highlight how consumer openness to incorporating plant-based alternatives into their diets has created a demand for increased product variety.
Insight
The consumer insight behind the Alternative Bacon trend
As the number of plant-based alternatives increases, consumers are becoming more open to testing out those based on familiar products. Whether for novelty, ethical, or environmental reasons, consumers are increasingly experimenting with incorporating plant-based products into their diets as discussions surrounding environmental issues proliferate the media.
Trend themes
Themes within the Alternative Bacon trend
Three behaviours holding the trend together01
Plant-Based Meat Alternatives
As the number of plant-based alternatives increases, consumers are becoming more open to testing out those based on familiar products.
02
Environmental Sustainability
Discussions surrounding environmental issues have proliferated the media and have made consumers more aware and interested in eco-friendly alternatives.
03
Healthy Eating
Consumers are increasingly experimenting with plant-based products or meatless alternatives into their diets for health purposes.
Industry implications
What the Alternative Bacon trend means for industry
Where the trend changes the playbookFor
Food Industry
Companies focused on plant-based and eco-friendly food products have opportunities to develop healthy, sustainable and indulgent meat alternatives, and contribute to environmental causes.
For
Retail Industry
Retailers may see increased demand for plant-based, sustainable, and healthy meat alternatives and should consider providing more options to meet consumers' growing needs.
For
Marketing and Advertising Industry
Marketing professionals can tap into the trend of sustainable meat alternatives and eco-friendly food products by creating campaigns that communicate the benefits of these products and encourage their usage.
Workshop question
Consider how your brand could better meet the changing interests of consumers.
Trend signals
Trend signals for Alternative Bacon
Trend score 4.7 out of 10, from popularity 69%, activity 62%, freshness 8%.
Popularity69%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Alternative Bacon trend
4 featured examples from May 30 to Jul 16, 2019CategoryLifestyle
Plant-Based Bacon Alternatives
This Offers a Meatless Bacon Substitute with Its Rasher Strips
This industry can explore innovative ways to create delicious and sustainable plant-based meat alternatives that cater to various dietary restrictions.
CategoryEco
Savory Plant-Based Bacon
Slutty Vegan Launched Vegan 'Slutty Strips' as a Bacon Alternative
The food and beverage industry can stay ahead of the curve by investing in research and development to create innovative plant-based products such as bacon alternatives.
CategoryLifestyle
Plant-Based Bacon Bits
Hanley's Foods Bacom Bits Product is Ethically Made Out of Mushrooms
Disruptive innovation opportunity: Invest in research and development to expand the range of plant-based food products, leveraging the growing consumer demand for sustainable and…
CategoryLifestyle
Plant-Based Bacon Alternatives
The Vivera Vegan Bacon Pieces are High in Protein
The food and beverage industry can explore the potential of developing more plant-based alternatives to cater to the growing demand for vegan options.
