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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,138 more

Hybrid Booze

Beer and wine hybrid beverages grow in popularity

Implications - Brands in the alcohol industry are combining the qualities of both beers and wines and creating hybrid drinks that would appeal to avid drinkers of both or either beverage. These items come as consumers increasingly experiment with craft alcoholic drinks that appeal to their "foodie" preferences.
Workshop Question — Conceptualize a hybrid product you brand could create with a brand in an adjacent industry.
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
30,907 Total Clicks
Date Range:
Apr 18 — Jul 19
Trending:
This Month and Warm
Consumer Insight Topics:

Featured Examples

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