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Argos' Ad Boats the Tagline 'So Stylish You Can Wear It'

 - Apr 16, 2019
References: & adweek
The latest Argos ad takes a humorous approach to marketing, boasting the tagline "Home & furniture so stylish you can wear it."

The clever ad features runway and catalog models dressed in looks that were inspired by this home and furniture line. Some of these looks include black cloaks fitted with lampshade hats, bed spreads as dresses, a skirt made from a garden hose, and shoulder pads created from side tables. Each of the models is seen dramatically sporting the looks around a couple's house and garden, reminding consumers of the highly fashionable approach this brand's Summer 2019 line takes.

Both humorous and fashionable, this line speaks to consumers looking to design their home so it reflects their aesthetic.