Category
Fashion
Scaled Restraint
Trend cluster
Category
Mastectomy
Care
Mastectomy bras come with innovative and elevated designs.
3.3
Trend score
Trend
What is the Mastectomy Care trend?
Mastectomy Care: Bras that enhance the comfort and appearance of those who have undergone mastectomies are coming with innovative designs that prioritize both function and aesthetic. This shift comes as the focus on women's health magnifies, and brands across industries better understand the needs and preferences of female demographics.
Insight
The consumer insight behind the Mastectomy Care trend
People with particularly devastating health concerns often seek out empowering products that serve their specific needs. Often feeling like their circumstances are out of their control, these individuals want to reclaim governance of their lives, and are looking to brands to provide an outlet for them to regain a sense of normalcy and autonomy.
Trend themes
Themes within the Mastectomy Care trend
Three behaviours holding the trend together01
Innovative Mastectomy Bras
Women who had mastectomy surgeries want bras that meet their specific needs, and crave empowering designs that celebrate femininity.
02
Athlete-Friendly Mastectomy Bras
Breast cancer survivors who want to resume an active lifestyle seek for mastectomy-friendly sports bras that provide comfortable compression and design details to prevent any discomfort.
03
Illusory Mastectomy Bras
There's a growing demand for mastectomy bras that offer the illusion of symmetry using 3D scans, technology, and handicrafts techniques.
Industry implications
What the Mastectomy Care trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Fashion brands can continue to drive social change by providing versatile and empowering designed mastectomy bras for women's health needs.
For
Health Industry
Hospitals and health organizations have the opportunity to help mastectomy patients to navigate through the complex post -surgical process by providing fitting consultations and recommending specific bra types.
For
Technology Industry
Technological advancements have enabled the creation of custom-fit mastectomy bras with 3D scanning technologies and algorithms, opening up opportunities for customization and personalization.
Workshop question
How is your brand serving women's needs? Are there any areas that could be improved upon?
Trend signals
Trend signals for Mastectomy Care
Trend score 3.3 out of 10, from popularity 52%, activity 40%, freshness 8%.
Popularity52%
Activity40%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Mastectomy Care trend
4 featured examples from Oct 3, 2017 to May 13, 2019CategoryLifestyle
Illusory Mastectomy Bras
Lisa Marks' Post-Mastectomy Bra Combines Handicrafts & Algorithms
Disruptive innovation opportunity: Combine technology and craftsmanship in the fashion industry to create innovative designs and personalized products.
CategoryFashion
Empowering Mastectomy Bras
Anna Bonny's Post-Mastectomy Bras Take Inspiration from Eyepatches
Fashion brands can explore the market for post-mastectomy bras that offer empowering and stylish alternatives.
CategoryFashion
Compression Mastectomy Bras
This Feminine Stella McCartney Bra Supports Post-Mastectomy Healing
Innovative designs for medical garments can provide greater choice and comfort for patients and create new opportunities for retailers and fashion designers.
CategoryFashion
Sporty Mastectomy Bras
Athleta's 'Empower Bra' is Suited for High-Intensity Workouts Post-Recovery
The sportswear and activewear industry can design and market mastectomy-friendly sports bras and inclusive clothing styles.
