Athleta's 'Empower Bra' is Suited for High-Intensity Workouts Post-Recovery

 - Oct 6, 2018
References: athleta.gap
October is Breast Cancer Awareness Month and many brands are launching products in support of cancer research, patients and survivors—including Athleta, which is now sharing the 'Empower Bra.'

The Empower Bra sets itself apart as a mastectomy-friendly design that provides support for those with cup sizes A through C. The bra design is touted as one for "medium and high-impact workouts," as it boasts a shape that offers comfortable compression and design details to prevent chafing. The Athleta Empower Bra also includes a pocket for a Empower Mastectomy Bra Insert.

The bra was created with athletes in particular in mind and their journey to recovery and the 'Black,' 'Soft Lilac' and 'Pebble Grey' colors are sported in images by models who are breast cancer survivors.