The November 2018 sports trends elevate athletic equipment and services to make the experience more efficient and convenient. This is incorporated through many mediums, including mobile apps, machines, apparel, and more -- all of which have the same focus of building a progressive athletic experience.
An example of this is the Deep-Tissue Massage Roller by Rumbleroller. It is designed to increase recovery time and prevent any injury from happening. The structure is specifically created to react accordingly to each user's muscles to break down any knots and massages the soft muscle tissue.
Another example is the Rowing Machine by Skillrow. It is an advanced machine that provides rowing training for athletes in a gym environment. It incorporates an Aquafeel design to imitate the same feeling of rowing on the water without the harmful back pain and the addition of cardiovascular exercise.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
