One of the best ways to engage contemporary consumers is through the curation of entertaining commercials and worthwhile campaigns. To celebrate the release of their latest collaboration, adidas Skateboarding and Alltimers debut a fable-style ad that humorously depicts "two shoeless wanderers seeking clothes to skate in."
The two men stumble upon a cobbler who is manufacturing the updated Gazelle — the fuzzy suede skating shoe that is part of the adidas Skateboarding x Alltimers collab, as well as a maiden who is hanging cozy apparel to dry. The entertaining commercial repeatedly makes references that the fashionable and comfortable garments and footwear are 'fit for royalty.' At the end of the ad, the two wanderers meet their doom and vanish after attempting to steal from the clothing line.