Palace Taps into Jonah Hill, Promoting Its Japan Store
References: designtaxi
Good, creative and effective streetwear ads are hard to come up with but skate label Palace takes a step in the right direction with its marketing tactic for its first Japan store. The brand employs beloved American actor Jonah Hill for a horror-inspired commercial — just in time for Halloween too.
The cinematic quality of the video is exceptional in the cultural sense. The video opens with a haunting setting in an extended red-lit hallway. The protagonist panicky opens a door, only to find Jonah Hill's detached head asking him if he has seen the actor's body. Palace's ad concludes with a vibrant and "upbeat aesthetic with neon signboards and trippy typography" — a characteristic style for Japanese advertisements.
The brand's promotional video ends with Jonah Hill's head (again), announcing Palace's Tokyo store debut.
The cinematic quality of the video is exceptional in the cultural sense. The video opens with a haunting setting in an extended red-lit hallway. The protagonist panicky opens a door, only to find Jonah Hill's detached head asking him if he has seen the actor's body. Palace's ad concludes with a vibrant and "upbeat aesthetic with neon signboards and trippy typography" — a characteristic style for Japanese advertisements.
The brand's promotional video ends with Jonah Hill's head (again), announcing Palace's Tokyo store debut.
Trend Themes
1. Horror-inspired Streetwear Ads - There is an opportunity for brands to tap into the horror genre to create unique and attention-grabbing streetwear ads.
2. Celebrity-headed Marketing Campaigns - Using celebrities, or even detached celebrity heads, in streetwear ads can create buzz and generate interest among consumers.
3. Cinematic and Cultural Streetwear Ads - Embracing a cinematic quality and cultural elements in streetwear ads can captivate audiences and create a memorable brand image.
Industry Implications
1. Fashion and Apparel - In the fashion and apparel industry, brands can adopt horror-inspired and celebrity-led marketing campaigns to enhance their brand image and attract customers.
2. Entertainment and Media - The entertainment and media industry can collaborate with streetwear brands to create horror-inspired ads featuring celebrities, leveraging the power of cross-promotion.
3. Marketing and Advertising - Marketing and advertising agencies can explore creating cinematic and culturally rich streetwear ads for their clients, helping them stand out in the crowded market.
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