Palace Taps into Jonah Hill, Promoting Its Japan Store
Kalina Nedelcheva — October 27, 2018 — Lifestyle
References: designtaxi
Good, creative and effective streetwear ads are hard to come up with but skate label Palace takes a step in the right direction with its marketing tactic for its first Japan store. The brand employs beloved American actor Jonah Hill for a horror-inspired commercial — just in time for Halloween too.
The cinematic quality of the video is exceptional in the cultural sense. The video opens with a haunting setting in an extended red-lit hallway. The protagonist panicky opens a door, only to find Jonah Hill's detached head asking him if he has seen the actor's body. Palace's ad concludes with a vibrant and "upbeat aesthetic with neon signboards and trippy typography" — a characteristic style for Japanese advertisements.
The brand's promotional video ends with Jonah Hill's head (again), announcing Palace's Tokyo store debut.
The cinematic quality of the video is exceptional in the cultural sense. The video opens with a haunting setting in an extended red-lit hallway. The protagonist panicky opens a door, only to find Jonah Hill's detached head asking him if he has seen the actor's body. Palace's ad concludes with a vibrant and "upbeat aesthetic with neon signboards and trippy typography" — a characteristic style for Japanese advertisements.
The brand's promotional video ends with Jonah Hill's head (again), announcing Palace's Tokyo store debut.
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