Good, creative and effective streetwear ads are hard to come up with but skate label Palace takes a step in the right direction with its marketing tactic for its first Japan store. The brand employs beloved American actor Jonah Hill for a horror-inspired commercial — just in time for Halloween too.
The cinematic quality of the video is exceptional in the cultural sense. The video opens with a haunting setting in an extended red-lit hallway. The protagonist panicky opens a door, only to find Jonah Hill's detached head asking him if he has seen the actor's body. Palace's ad concludes with a vibrant and "upbeat aesthetic with neon signboards and trippy typography" — a characteristic style for Japanese advertisements.
The brand's promotional video ends with Jonah Hill's head (again), announcing Palace's Tokyo store debut.